[Translate to Englisch:] Student

Welcome to our inspiring Winter Semester Classes

Discover exciting courses from the Chair of Innovation & Creativity for this winter semester. Our courses offer unique guest lectures and insights…

Paper

New Research Publication on Immersive and Generative Technology

Hot off the Press - New Publication in the journal, Psychology & Marketing

[Translate to Englisch:] presentations

Academic Conference Presentations in 2025

In 2025, we presented our academic work at conferences in Colombia, Germany, Portugal, the USA, and the UK.

[Translate to Englisch:] st

Explore Exciting Thesis Topics at our Chair

We invite Master’s and Bachelor’s students to explore exciting and innovative Thesis Topics at our chair across multiple areas including behavioral…

I&C 2025

Real-world Challenges in our Innovation & Creativity Class

Explore our exciting Innovation Challenge Topics and Partner Companies

Partner

Hands-on Learning in our Classes with Partner Companies

Students in the Master and Bachelor courses offered by our Chair each semester have the opportunity to work on exciting and innovative projects in…

YES!

Mentoring the Next Generation: YES! Competition

This year, we once again supervised a school group participating in the YES! competition: Prof. Dr. Shashi Matta, Chair of Innovation and Creativity,…

[Translate to English:] team

Recent Activities of Doctoral Candidates at our Chair

Here are some recent Activities of our Doctoral Candidates in 2025

[Translate to Englisch:] Preis 2022

Award Winning Teaching at our Chair

Multiple classes offered at our chair have won teaching recognition and awards over the years, reinforcing the high quality of classes and teaching…

PROF

Three International Guest Professors: Consumer Psychology & Decision Making, Winter Semester

Three internationally renowned professors – Prof. Vanessa Patrick-Ralhan (USA), Prof. Rebecca Reczek (USA) and Dr. Timo Mandler (France) – visited the…