Maximilian Bauer, M.Sc.

Biography

Maximilian Bauer is a Doctoral Candidate at the Chair of Innovation and Creativity, and the MBA Program Manager, at WFI - Ingolstadt School of Management at the Catholic University of Eichstätt Ingolstadt (KU). He has a Bachelor’s degree in Business Administration with a major in International Management, and a Master’s degree in Business Administration with a major in Market-oriented Management from WFI. He studied abroad at the Pontificia Universidad Javeriana in Cali, Colombia during his Bachelor’s, and was part of the MBA Program at the University of California at Davis during his Master’s degree.

His research objective is to develop managerially relevant theory and recommendations in the areas of innovation and growth strategies, digital transformation, and well-being. His expertise is in Open Innovation and Innovation Strategies in Small and Medium-Sized Enterprises (SMEs).

Maximilian’s industry experience, prior to starting his doctoral program, includes working student positions and internships as a Sales Manager for a Recruitment Company in Munich, Germany, working in the departments of Strategic Marketing, International Marketing, and Product & Alliances International of MediaMarktSaturn in Munich, Germany, as an in-house consultant for Deutsche Bahn in Berlin, Germany, and as a consultant at Achtzig20 in Ingolstadt, Germany.

Maximilians enjoys performing as a DJ of EDM and Deep House, is an avid sports fan, and loves to travel.

Research Interests

• Innovation and Growth Strategies
• Open Innovation and Co-Created Innovation
• Innovation in Small and Medium-Sized Companies
• Digital Transformation and Well-Being

Workshops and Presentations

Featured Speaker, “Future Work Skills,” Labor Market Call, for the Public Employment Agency, Bavaria (Agentur für Arbeit, Bayern), September 2023.

Workshop on "Happiness based on Science," at Phytobiotics Futterzusatzstoffe GmbH, September 2023.

Host and Moderator for Panel Discussion on, "Mittelstand und Start-Ups: Die Zukunft des Fortschritts / How can SMEs and Start-ups successfully colaborate?," at the Long Night of Business and Science, WFI - Ingolstadt School of Management, Katholische Universität Eichstätt-Ingolstadt, May 2023.

Workshop on "The Science of Happiness Series - The Twin Concepts of Eudamonia and Ikigai: How to be Happy and Fulfilled in our Personal and Professional Lives," at the Graduate School of Management, University of California at Davis, February 2023.

Featured Speaker, “Future Work Skills, Personal-Anforderungen der Zukunft,” Economic and Employment Development Region Ingolstadt (Wirtschafts- und Beschäftigungsförderung - WiBef10), December 2022.

Co-Presenter, “Future Forward: The Most Crucial Skills for the Future of Work,” Allianz Consulting, Munich, December 2022.

Workshop on Collaborative Leadership, Shared Vision, and Innovative Problem-Solving, at the Graduate School of Management, University of California at Davis, September 2022.

Workshop on Future Planning, at CARIAD, A Volkswagen Company, September 2022.

Workshop on “Conquering Fear,” at the WFI - Ingolstadt School of Management, Katholische Universität Eichstätt-Ingolstadt, July 2022.

Conference Presentations

"Corporate Responsible Innovation and its Performance: Managerial and Cross-Cultural Perspectives,” with Shashi Matta, Tomoko Kawakami, Linda Hamdi-Kidar, Anna Reith, Rajeev Gopalakrishnan. 31^st IPDMC: Innovation and Product Development Management Conference, Dublin, Ireland, June 2024 (Paper accepted for presentation).

“Open Innovation Activity and Innovation Performance in SMEs: A Conceptual Framework and Empirical Investigation,” with Shashi Matta. AMA Winter Academic Conference, St. Pete Beach, FL, USA, February 2024.

“Privacy Literacy and Consumers’ Use of Digital Services: Evidence from Six Countries,” with Shashi Matta, Gonzalo Luna Cortes, and Shanshan Lou. Frontiers in Service Conference & Doctoral Consortium, AMA, Maastricht, Netherlands, June 2023.

"Competitive Strategies for Open Innovation in Small and Medium-Sized Companies," with Shashi Matta, 30^th IPDMC: Innovation and Product Development Management Conference & 2023 IPDMC Doctoral Workshop, Lecco, Italy, June 2023.

“Privacy Literacy and its Effect on Marketplace Behavior: Scale Development, Evidence, and Comparison Across Six Countries,” with Shashi Matta, Gonzalo Luna Cortes, and Shanshan Lou. AMA Winter Academic Conference, Nashville, TN, USA, February 2023.

“Open Innovation Activity and Innovation Performance in SMEs: A Conceptual Framework and Empirical Investigation,” with Shashi Matta, 6^th IMM Summit, Bamberg, Germany, January 2023.

Education

Since 2021

Catholic University of Eichstaett-Ingolstadt, Ingolstadt (Germany)
MBA Program Manager and Doctoral Candidate at the Chair of Innovation & Creativity

2019

University of Califonia, Davis (USA)
Semester abroad - MBA

2019 - 2021

Catholic University of Eichstaett-Ingolstadt, Ingolstadt (Germany)
Master of Science, Business Administration - Market-oriented Management

2017

Pontificia Universidad Javeriana, Cali (Colombia)
Semester abroad - International Management

2015 - 2019

Catholic University of Eichstaett-Ingolstadt, Ingolstadt (Germany)
Bachelor of Science, Business Administration - International Management