Program

Friday, November 16, 2012

Session 1

09:00-09:30 am: Opening Reception

09:30-10:00 am Introduction: Values and the media

10:00-12:00 am: Theories and concepts in (value-oriented) media management

• Chair: Heinz-Werner Nienstedt, University of Mainz
• Participants:
• Wolfgang Seufert, University of Jena
• Alan Albarran, University of North Texas
• Gabriele Siegert, University of Zuerich

12:00-01:30 pm: Lunch

Session 2

01:30-03:00 pm: Findings: What do we know about (value-oriented) media management?

• Chair: Bernd W. Wirtz, University of Speyer
• Participants:
• C. Ann Hollifield, University of Georgia
• Alexander Kahlmann, Schickler Hamburg
• Regina Greck, Annika Franzetti, Franziska Gebhard, CU Eichstaett-Ingolstadt

03:00-04:00 pm: Coffee break

Session 3

04:00-06:00 pm: Value Chain! Which values (in the media)?

• Chair: Lars Rinsdorf, University of Applied Science Stuttgart
• Participants:
• George Sylvie, University of Texas
• Sylvia M. Chan-Olmsted, University of Florida
• Josef Trappel, University of Salzburg

07:00 pm: Dinner

Saturday, November 17, 2012

Session 4

09:00-10:30 am: Cultures and organizations: Influences on values in media management

• Chair: Bjoern von Rimscha, University of Zuerich
• Participants:
• Min Hang, University of Peking
• Christian Scholz, University of Saarbruecken
• Carsten Winter, HMTM Hannover

10:30-11:30 am: Coffee break

Session 5

11:30-01:00 pm: Corporate Governance: The role of the management for implementing a value orientation

• Chair: Andreas Will, Technical University of Ilmenau
• Participants:
• Maria Elena Gutierrez, University of Panamericano, Mexico
• Richard A. Gershon, Western Michigan University
• Joost van Loon, CU Eichstaett-Ingolstadt

01:00-02:30 pm: Lunch

Session 6

02:30-04:30 pm: Corporate Social Responsibility: New values for the media management?

• Chair: Frank Habann, University of Applied Science Offenburg
• Participants:
• Matthias Karmasin, University of Klagenfurt
• Diana Ingenhoff/Philipp Bachmann, University of Fribourg
• Isabel Winkler, CU Eichstaett-Ingolstadt

04:30-05:00 pm: Coffee break

Session 7

05:00-06:00 pm: The future of value-oriented media management: Summaries and future prospects from the conference

• Discussion: All participants

Conference program (pdf)

Photos of the conference (view on flickr)