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Student Theses at Our Chair

Resch
Maximilian Resch - Bachelor Thesis "Shaping Innovation Discourse: Examining Open Innovation Coverage Across German Business Media" (October 2023 - December 2023)
Claudia
Claudia Aranibar Chávez - Master Thesis "The role of Reappraisal in the relationship between Procedural Justice and Affective Commitment in Organizations" (October 2023 - March 2024)
Timo
Timo Frey - Master Thesis "Management of supplier innovations in the powertrain development of the BMW Group" (July 2023 - January 2024)
Mareen
Mareen Meier - Master Thesis "Sustainability as strategic goal - The influence on innovation in companies" (May 2023 - October 2023)
Benedikt
Benedikt Pföß - Bachelor Thesis "Cross-Cultural Perspectives on Greedflation: A Comparative Review of International Business Media" (October 2023 - December 2023)
Bernardo
Bernardo Biocca - Master Thesis "Success Unveiled: Investigating Determinants in Start-Up Accelerator Programs" (October 2023 - Current)
Celina
Celina Herges - Master Thesis: "Digital branding: Managing the gap between brand identity and brand image” (December 2022 - May 2023)
Sophie
Sophie Damme - Master Thesis "Sustainable and Digital Transformation in Small and Medium-Sized Enterprises: An Investigation of Barriers and Solutions" (January 2023 - July 2023)
Vivienne
Vivienne Jurgensen - Bachelor Thesis "Digitalization as a driver for sustainability-oriented and innovative business models - A review of cases and managerial best practices " (April 2023 - June 2023)
Runbo
Runbo Li - Master Thesis: "Cultural differences between Chinese and German consumers’ attitudes towards and acceptance of co-created innovations” (October 2022 - April 2023)
Quynh
Thi Quynh Anh Nguyen - Master Thesis: "Sustainability as a Corporate Value: The Effect of Organizational Identification on Employees’ Sustainable Behaviors” (May 2022 - November 2022)
Lisa
Lisa Jacob - Master Thesis: "Creation of a Fashion Venture: From the Idea to the Realization of a Sustainable E-Commerce Fashion Startup." (September 2022 - March 2023)
Runa
Runa Roßkamp - Master Thesis: ”The link between HEXACO traits and Ambidextrous Leadership” (April 2022 - September 2022)
Walter
Hannah Walter - Master Thesis: ”The influence of workplace aggression and individual personality traits on employees’ well-being” (August 2022 - February 2023)
Mudita
Sara Mudita Kellana - Master Thesis: "User Generated Content vs. Firm Generated Content. The mediating role of social distance on brand evaluations” (April 2022 - October 2022)
Magdalena
Magdalena Wald - Master Thesis: "Implicit self-theory in the context of change: The influence of communication about change benefits on employees' resistance to change" (October 2022)
Jelena Zlatkovic
Jelena Zlatkovic - Bachelor Thesis: ”The Effect of Nudging on Employee Behavior in Teams” (April 2022 - June 2022)
Friederike Küchle
Friederike Küchle - Bachelor Thesis: "Branding Strategies in the Metaverse" (May 2022 - July 2022)
Lisa Lorenz
Lisa Lorenz - Master Thesis: "Consumer Goal Fit and Brand Extendibility" (November 2021 - May 2022)
Shorena Turashvili
Shorena Turashvili - Master Thesis: "Innovations for Sustainable Development in Small and Medium-Sized Companies" (December 2021 - June 2022)
Margaux
Margaux Sophie Felder - Bachelor Thesis: ”The Role of Influencers in Sustainable Fashion Consumption” (January 2022 - March 2022)
Kariem Nagi
Kariem Nagi - Master Thesis: "Attitude Toward Consumption of Second-Hand Apparel: The Role of Individual and Cultural Differences Variables" (September 2021 - March 2022)
Kilian Hornung
Kilian Hornung - Master Thesis: "Elaboration of a Model for Deriving Strategic Implications from Innovation Search Fields" (July 2021 - January 2022)
Caroline Terhedebrügge
Caroline Terhedebrügge - Master Thesis: "Consumer Motivations to Buy Plant-Based Products: Implications for Health and Sustainable Behavior" (April 2021 - November 2021)
Viktor Lewin
Viktor Lewin - Master Thesis: "Peer influence via social media on financial behavior" (March 2021 - October 2021)
Pia Downar
Pia Downar - Master Thesis: "The effect of Mindfulness on problem solving and (biased) decision making" (March 2021 - September 2021)
Maximilian Bauer
Maximilian Bauer - Master Thesis: "Competitive Strategies for Open Innovation: Application to Small and Medium-Sized Companies in Germany" (March 2021 - September 2021)
Ma Wenhao
Ma Wenhao - Bachelor Thesis: "Consumers´ choices toward healthier food: The effect of nudging" (May 2021 - July 2021)
Johannes Pöllman
Johannes Pöllman - Master Thesis: "Venture builders' (startup studios') effect on corporate innovation" (January 2021 - July 2021)
Laura Süß
Laura Süß - Master Thesis: "Influence of COVID-19 Pandemic on Consumers' Brand Loyalty and Consumer Behavior" (January 2021 - July 2021)
Manuel Scheerer
Manuel Scheerer - Master Thesis: "Determinants of Regional Innovation Ecosystems: A Case Study of Regions Dependant on One Major Industry/Company" (December 2020 - June 2021)
Constanze Keller
Constanze Keller - Master Thesis: "Covid-19 pandemic: Applying previous research on sustainable consumption behavior to support preventive behavior" (December 2020 - June 2021)
Katharina Timmler
Katharina Timmler - Master Thesis: "Financial and Physical Well-Being: Main Underlying Factors and Gender Differences" (February 2021 - May 2021)
Anna Reith
Anna Reith - Master Thesis: "Open Innovation methods in medium-sized companies in Germany: A case study of Truma" (November 2020 - May 2021)
Timo Schmidt
Timo Schmidt - Master Thesis: "The Effect of Power Distance Beliefs on German Consumers’ Perception of Products in a Foreign Destination" (November 2020 - May 2021)
Lucas Steigenberger
Lucas Steigenberger - Master Thesis: "Consumer Experience in Public Services: The Effect of Differentiated Consumer Journeys on Consumer Satisfaction" (November 2020 - May 2021)
Qi Liu
Qi Liu - Master Thesis: "Consumers' Perception of Warmth and Competence in Servicer Providers: A Literature Review of Investigations from 2000 to 2021" (March 2021 - April 2021)
Katharina Franzke
Katharina Franzke - Master Thesis: "The Effect of Brand Awareness and Perceived Benefits on Consumer Creativity in Open Innovation" (August 2020 - February 2021)
Johannes Faltermeier
Johannes Faltermeier - Bachelor Thesis: "The effect of event sponsorship on consumer behavior and strategic brand management" (November 2020 - January 2021)
Isabelle
Isabelle Muffler - Master Thesis: "Barriers and Enablers of Open Innovation in Mid-Sized Companies" (June 2020 - January 2021)
Bea
Beatriz Cuesta Unkhoff - Master Thesis: "Market Entry Strategy: Adapting a Culturally Nuanced Product to a New Market" (June 2020 - December 2020)
Luisa
Luisa Rabenstein - Bachelor Thesis: "The Effect of the COVID-19 Pandemic Perceptions on Consumer Behavior in Germany" (October 2020 - December 2020)
Nina Brandmeier
Nina Brandmeier - Master Thesis: "Open Innovation Strategies for Mid-Sized Companies" (May 2020 - December 2020)
Emma
Emma Matthäus - Bachelor Thesis: "Consumers´ brand preferences during pandemics and strategic implications for brand management" (October 2020 - December 2020)
Nina Klaus
Nina Klaus - Master Thesis: "Investigating Marketing Appeals used by Pet Shelters to Enhance Pet Adoption" (April 2020 - November 2020)
Kristin Vortmann
Kristin Vortmann - Master Thesis: "Consumers’ Perceptions of Competence and Warmth of Industries and Organizations: Implications for Branding" (March 2020 - September 2020)
Anna Goedecke
Anna Goedecke - Master Thesis: "Investigating the Effects of Consumers' Exposure to Inequality" (March 2020 - September 2020)
Lani Tümmers
Lani Tümmers - Master Thesis: "Innovative Multichannel Strategies: How brick & stores compete with Amazon" Master Thesis (May 2020 - August 2020)
Moritz Güntzer
Moritz Güntzer - Bachelor Thesis: "Examining Key Factors that Accelerate Digital Transformation in Small and Medium-Sized Enterprises" (June 2020 - August 2020)
Amelie Fink
Amelie Fink - Master Thesis: "Product Bundling as a Strategy to Counter the Green-Feminine Stereotype" (February 2020 - August 2020)
Sabrina List
Sabrina List - Master Thesis: "Examining Critical Factors for Efficient Knowledge Management to Foster Innovation" (October 2019 - June 2020)
Marc Helmers
Marc Helmers - Bachelor Thesis: "Evaluation of a Digitally Transformed Customer Journey in B2B: The Case of myBühler at Bühler AG" (February 2020 - March 2020)
Susanne Walter
Susanne Walter - Bachelor Thesis: "A Review of two Decades of Open Innovation: Implications for the Design of Future Open Innovation Projects" (October 2019 - January 2020)
Lisa Sailer
Lisa Sailer - Bachelor Thesis: "Peer influence on social media" (October 2019 - December 2019)
Alina Kerath
Alina Kerath - Master Thesis: "Investigating the Relationship Between Financial and Physical Wellbeing" (April 2019 - September 2019)
Kirsten Poneleit
Kirsten Poneleit - Master Thesis: "Consumer Creativity and Open Innovation Processes" (March 2019 - September 2019)
Michael Ries
Michael Ries - Bachelor Thesis: "The Relationship Between Dimensions of Consumer Wellbeing: An Empirical Investigation" (January 2019 - March 2019)
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