Business & Psychology

Master of Science
German language proficiency A2
Admission restriction
Selection procedure
Application deadline winter semester
Place of study
Start of the program
Winter semester
Standard length of the program
4 Semester
Semester fee
56,00 Euro


The interdisciplinary Master’s degree program in “Business and Psychology” combines the best of two worlds.

In view of growing leadership complexity, it is of increasing importance for managers and executives to also have psychological know-how in addition to economic knowledge. The field of psychology helps to better understand human behavior in an organizational context while business and economics ensure that corresponding economic know-how is covered.

The degree program can be studied entirely in English – a fact that guarantees an international group of students. Over the course of four semesters, students acquire 120 ECTS credits and the title “Master of Science” and are excellently prepared for their future complex professional environment. At the KU, students benefit from the outstanding staff-to-student ratio and the high quality of life in the region that was recently elected to place 4 in Germany in a survey conducted by the magazine Wirtschaftswoche.

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This Master’s degree program teaches the methodological foundations for analysis and critical assessment of problems in the fields of human resources management and personnel psychology, organizational behavior, market and competition and economic processes and behavior. The program offers an internal corporate perspective focusing on HR management and leadership within organizations as well as an overarching perspective dealing with market conduct. The program qualifies graduates for management positions as executives, human resource managers, marketing and product managers or consultants.

The program in detail

The program is taught in English and German. Required courses are exclusively offered in English to also enable international students to enroll in the program. In any case, all students benefit from the international orientation among students and lecturers. Working in international groups already during their studies introduces students to the topic of diversity in the workplace at an early stage. Like this, the Master’s program ideally prepares future executives for the diverse range of challenges that will face them in their future careers in an international working environment in organizations and companies.


The Master’s degree program comprises four semesters and students must hold a Bachelor’s degree in order to be able to enroll. Successful graduates will be awarded the degree of Master of Science (MSc). In the program, students acquire a total of 120 ECTS credits. They earn 35 ECTS credits in the required area, 35 ECTS credits in the required elective area and 20 ECTS credits in the elective area. 30 ECTS credits are awarded for the Master’s thesis.

Students can choose from a wide range of modules in the field of management and organizational behavior. The courses in the Master’s program combine both theoretical knowledge and practical application.

The courses are grouped in five major topic areas:

  1. Human resources management and personnel psychology 
  2. Organizational behavior 
  3. Market and competition 
  4. Economic processes and behavior 
  5. Basic methods

Benefiting from an interdisciplinary structure

Graduates of this degree program are excellently prepared for working in executive positions. They learn to involve both economic and psychological factors in their decision-making processes in order to achieve better and more sustainable results. This is guaranteed by a distinguished team of professors and lecturers representing the different sub-disciplines and research interests from the fields of business administration, economics and psychology. They share their knowledge with an international group of students who have already acquired previous knowledge in either business administration, economics or psychology. Like this, students gain knowledge on concepts from different disciplines reaching from subject-specific research methods and models to practical examples for application. In the courses, lecturers not only share their personal knowledge, but also initiate and supervise learning processes that take place among the students themselves, for example in teamwork. This allows students to also learn from each other in small groups or international learning tandems.


Required modules

The required area of the degree program comprises five modules worth 25 ECTS credits in total. In line with the ideal study plan, it is recommended that students take these required modules right at the beginning of their studies to ensure that all students of the program acquire the same basic knowledge in all five focus areas. Furthermore, the basic studies outline the connections between the disciplines and ensure that students with prior knowledge in psychology or business and economics get an insight into the respectively other disciplines. Required modules in the program are only offered in English to enable international students to enroll in the program. 

Furthermore, the program also contains a required interdisciplinary research seminar worth 10 ECTS credits. The seminar is completed in the third and fourth semester and is offered by all professors who teach required courses in the program. Ideally, the research seminar can already have a direct connection to the Master’s thesis.

The following required modules are offered:

  1. Business and Psychology: Joint Seminar with Tandem Projects (Studium.Pro: Pro Discourse) (5 ECTS credits)
  2. Consumer Psychology and Decision Making (5 ECTS credits)
  3. Psychology of Social and Economic Processes (5 ECTS credits)
  4. Strategic Human Resource Management (5 ECTS credits)
  5. Work and Health: Basics (5 ECTS credits) 
  6. Interdisciplinary Research Seminar (10 ECTS credits)

Required elective modules

The required elective area aims to allow students to choose their focus areas as flexibly as possible. They can choose from a wide range of offers and must include modules from both fields (business and economics, psychology) worth a total of 35 ECTS credits in their choice. Required elective modules in the program are offered from the second semester onwards so that students can spend their third semester abroad if they like. 

Elective modules

The elective area of the program is worth 20 ECTS credits. Here as well, the aim is to provide a broad offer both for German and international students. Elective modules, just as required elective modules, are offered from the second semester onwards.

Master’s thesis

At the end of the program, students compile a Master’s thesis in which they approach selected topics from the program in depth. This Master’s thesis is accompanied by the interdisciplinary research seminar: Usually, students start with theoretical preparations during the third semester. The fourth semester is used for working on the Master’s thesis. The Master’s thesis counts towards the degree program with 30 ECTS credits. Here as well, students benefit from the excellent support offer at the KU that enables them to approach diverse and exciting topics in their Master’s thesis in collaboration with partners from practical fields.

Study plan
Ideal study plan

The program in awards and rankings

The degree programs offered by the Ingolstadt School of Management (WFI) and the Psychology department (PPF) regularly score top positions in popular university rankings.

  • Top positions in Trendence Graduate Baromenter 2017
  • CHE Ranking: WFI was awarded top ranking in categories “teaching offer”, “completion of programs within reasonable time period” and “students overall”
  • According to the magazine Wirtschaftswoche, the KU and its faculty WFI is among the top 20 universities in Germany for business administration programs that recruiters like to see in job applications of graduates.
  • Top rankings in Logistik Masters 2016, 2017
  • The current Master’s degree program in psychology at the KU was elected among the top 5 Master’s degree programs in Germany in the 2019 CHE ranking – an outstanding result.

Rankings and assessments


In 2020 for the second time in a row, the KU has been elected among the ten most popular universities in Germany by its students and alumni. In a ranking published by the online portal, the KU took fourth place among all German universities. Among all Bavarian universities, the KU was elected the most popular university.

“We are very happy that the KU achieved such a great ranking again this year – especially because this ranking is directly based on student feedback. This result is both an accolade and additional motivation for all parties involved”, says KU President Prof. Dr. Gabriele Gien.

More ranking results

Studying abroad

We maintain partnerships with many renowned universities. Students at the WFI and Psychology department are able to spend a semester abroad at one of over 90 partner universities within a unique network. Irrespective of where you would like to spend your semester abroad: North America or Asia, Australia, South America or Europe – we have the perfect program for you.

Partner universities

Students can choose from a wide range of partner universities:
Practical connection
Partner companies

Students at the WFI and PPF/Psychology department have many opportunities to put what they have learned into practice. Thanks to collaborations with leading companies and organizations (in german) in many different fields, the KU is able to offer excellent prospects when it comes to finding internships and starting a career in Germany or abroad. Furthermore, the University’s career fair “Company Day” (in german) and many other recruiting events (in german) as well as company presentations and workshops are the ideal opportunity for networking.
Thanks to the interdisciplinary collaboration between business and economics and the field of psychology, students have the chance to explore entirely new and different perspectives.

At WFI, students do more than ‘just’ study. The majority of students is active in different student organizations. Like this, they continuously hone their soft skills and can exchange views with students from other disciplines. The “WFI spirit” stands for outstanding commitment.

Career possibilities and professional fields

Career prospects

Graduates of the program are able to analyze and solve problems that arise in organizational and corporate practice. They will be able to adopt unifying perspectives and approaches across disciplines in order to render decision-making processes more efficient. In particular, the program prepares graduates for executive positions, for example as:

  • Executives
  • HR managers
  • Marketing managers
  • Product managers
  • Consultants.

Furthermore, graduates of the program are equipped for positions that require a combination of knowledge and skills from different disciplines, e.g. company founders. Students who are interested in pursuing an academic career are ideally prepared for starting a career in research or continue their studies to acquire a doctoral degree at the KU or another university.

The KU

Ingolstadt campus


Short distances on campus at the KU save time and avoid stress. The campus in Ingolstadt, home to the Ingolstadt School of Management (WFI), consists of the Main Building and the New Building, separated by a peaceful courtyard. The ample green spaces on the Ingolstadt campus invite students to enjoy their surroundings outside during lecture breaks and meet fellow students. If you prefer to spend your breaks in town running errands, Ingolstadt’s city center is just a few minutes’ walk away. Other faculty buildings are the Studierendenhaus and the Hohe Schule that was home to the first Bavarian state university in the 15th century.

[Translate to Englisch:] Studierende Ingolstadt

What sets the KU apart

Studying at the KU is more than just acquiring specialist knowledge. We broaden our horizons together and take on responsibility in and beyond the individual degree programs. The KU has a particular focus on topics such as personal development, sustainability, social skills and social commitment.

It offers its students the possibility to study and work in a welcoming atmosphere and benefit from outstanding support and comprehensive service offers, a well-stocked library, a broad range of sports and leisure activities and a large global network with over 260 partner universities.

The location
Cathedral Ingolstadt
© Stadt Ingolstadt Cathedral
Kreuztor IN
© Stadt Ingolstadt Kreuztor
Town hall square Ingolstadt
© Stadt Ingolstadt Town hall square
Ice hockey ERC Ingolstadt
© ERC Ingolstadt Ice hockey ERC Ingolstadt

Ingolstadt is the second largest city in Upper Bavaria after Munich and is only a 30-minute drive away from the state capital. Located in the heart of the Altmühl valley and the largest hop-growing area in the world - the Hallertau - Ingolstadt has a broad cultural offer.

There are regular classical concerts in the AUDI forum, many different student events, and the Volksfeste, beer festivals that are typical for Bavaria (small Oktoberfest Wiesn festivals). Ingolstadt has many restaurants, bars, beer gardens and clubs that are all located in the historical, picturesque old town and are perfect for enjoying a beer or two with friends after the lectures. Last but not least, Munich with its vast cultural offer is just around the corner.

Together with the district of Eichstätt, the Ingolstadt region has the lowest unemployment rate in Germany. This is partly owing to the fact that many well-known large companies such as EADS, AUDI, EDEKA, Media-Markt Saturn or Hipp have their headquarters in the Ingolstadt region.

More on Ingolstadt as a study location

Further information