Master Business Administration (MARKT)

KU Scouts

Our KU Scouts are studying exactly what interests you – and provide you with honest insights straight from their everyday uni life.

I am particularly fascinated by how markets work and how companies make well-informed decisions. The Master’s in Business Administration (MARKT) program combines marketing, market research, and analytical methods with the freedom to delve deeper into my own areas of interest—and it was precisely this combination that won me over.

I am particularly fascinated by how markets work and how companies make well-informed decisions. The Master’s in Business Administration (MARKT) program combines marketing, market research, and analytical methods with the freedom to delve deeper into my own areas of interest—and it was precisely this combination that won me over.

- Nina Schönfelder

Master Business Administration

Understanding markets, leading companies. MARKT combines marketing, management, and international perspectives with academic depth and a consistent focus on practical application.

Admission & application

You must apply for this degree program. The application deadline is July 15. Here, you can find out how to apply and will be automatically redirected to the correct application portal for your chosen degree program.

Campus Ingolstadt

Ingolstadt is the second-largest city in Upper Bavaria after Munich. From classical concerts at the AUDI Forum and student events to traditional Bavarian folk festivals, there is plenty to experience.

Accommodation and living

Finding a place to live is part of planning for uni – whether it’s a dorm, a shared apartment, or your own apartment. Anyone coming to Eichstätt or Ingolstadt to attend uni should start looking for housing early.

Financing your studies

Students at the KU finance their studies in various ways – from BAföG to scholarships to part-time jobs. You can find an overview of all the options on the page about financing your studies.

Uni life

Whether it's culture or sports, the academic year is filled with a wide variety of festivals and events. Unifest, Dies Academicus, the Wiesncup, and many more: at the KU, celebrating and community are an integral part of student life.

What other students say about the program

For the fourth time and once again in first place: Students have voted the KU Eichstätt-Ingolstadt the most popular university in Germany for 2026 on Studycheck.de

[Translate to English:] Beliebteste Uni Deutschlands 2026

Got any questions?

If you have any questions about studying at the KU, Jakob Sedlmeier, the KU Scout Coordinator, is happy to help. He can answer general questions and, for program-specific inquiries, will refer you directly to the appropriate Scout.

Jakob Sedlmeier

KU Scout Coordinator

E-mail ku-scouts@ku.de