Welcome to the Assistant Professorship of Digital Marketing

The Assistant Professorship of Digital Marketing at the KU / WFI - Ingolstadt School of Management deals with modern and innovative topics of marketing in the digital age, especially at the interface between marketing and sales.

Its research focuses on a variety of topics, including sales management, sales performance, customer engagement, networks and networking, as well as retail and customer relationship management. Other topics include the use of augmented and virtual reality as sales tools and their perception by consumers.

Its teaching portfolio includes courses like Digital Marketing, Sales Management, and Marketing with New Age Technologies. These courses provide in-depth knowledge and practice-oriented approaches that are crucial for marketing in a digitalized world.

If you have any questions about the chair, please contact Prof. Dr. Ruhnau.