Teaching at the Chair of Digital Marketing

Current Topics for Bachelor's and Master's Theses at the Chair

Customers as a Source of Sales Complexity and Stress

Exemplary focus: What are the main aspects of a salesperson's customer portfolio related to job a complexity? How does customer-implied job complexity in sales roles (negatively) affect job outcomes, such as sales performance or health?

The Sales-Finance Interface: Sales from a Stock Market Perspective

Exemplary focus: What is the current state of research on the sales-finance interface? How do investors perceive or evaluate companies' sales management? What do companies communicate about their sales activities towards shareholders?

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Proposing one's own ideas for thesis topics is also possible, especially in the form of company cooperations. 

If you are interested in writing a thesis at my chair, please send an email with your CV and a current transcript of records (overview of past courses and grades). Theses can be started on an ongoing basis (i.e., any time), but ideally contact me at least 1-2 months in advance. You can also propose own topics for your thesis.