Current Topics for Bachelor's and Master's Theses at the Chair

Topic Areas for Theses

At the chair, we supervise theses on a variety of topics, with a focus on marketing, sales, pricing, customer relationship management, retail, and digital technologies. Interdisciplinary topics, such as those at the interface to human resources, sustainability management, finance, or psychology, are also possible. Please note that master's theses at our chair generally involve an empirical task.

Proposing own ideas for thesis topics is possible, especially in the form of company cooperations. 

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Application and Procedure

If you are interested in writing a thesis at the chair, please send an email with your CV and a current transcript of records (overview of past courses and grades). Theses can be started on an ongoing basis (i.e., any time), but ideally contact us at least 2 months in advance. Should you have preferences or even a specific idea in mind for a thesis topic, please indicate so in your initial email. 

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Currently Offered Topics (July 2025)

Customers as a Source of Sales Complexity and Stress

Exemplary focus: What are the main aspects of a salesperson's customer portfolio related to job complexity? How does customer-implied job complexity in sales roles (negatively) affect job outcomes, such as sales performance or health?

The Sales-Finance Interface: Sales from a Stock Market Perspective

Exemplary focus: What is the current state of research on the sales-finance interface? How do investors perceive or evaluate companies' sales management? What do companies communicate about their sales activities to shareholders?

Customer Reacquisition in a Business-to-Business Context

Exemplary focus: What is the current state of research on customer reacquisition management in a B2B context? What are the similarities and differences between B2C and B2B contexts? What are best practices for customer reacquisition in a B2B context?

The Impact of Academic Background and Sales Education on Salespeople

Exemplary focus: How does the academic background of salespeople influence their thinking and behavior? How does the amount and content of sales education affect graduates later working in sales and marketing? How should effective sales education be designed for different types of study programs?