Automotive Management

The automotive industry is one of the most important economic sectors in the Triad. The share of the automotive industry in the global gross national product averages 15 % and thus represents a not insignificant economic output. In Germany, one of the largest car manufacturing countries in the world, every seventh job depends directly or indirectly on the automotive industry.

Despite their pleasing sales development in the BRICS countries, car manufacturers continue to be confronted with increased cost pressure due to overcapacities and stagnating sales in the main markets on the one hand and rising customer demands on the other. As a result of the demand to maximise shareholder value, companies in the automotive industry are being forced to make changes and thus to restructure capital-intensive value-adding processes within their organisational structures.

The chair would like to do justice to the importance of the industry and, against the background of the challenges outlined, make a contribution to solving the problem of successfully shaping the strategic development of automotive companies. In addition to an overarching insight into the strategies and organisational options for action, individual central topics along the value chain - in particular, product development as well as manufacturer-supplier and manufacturer-dealer relationships - are the focus of our research efforts.

 

Events of the Chair

Bachelor:
Introduction to Strategic Management (SS.) (engl.)
Automotive Issues in Business Science (SS) (engl.)

Master:
Management und Strategien von Automotive-Unternehmen (SS) (dt.)
Previous speakers (with position at that time) a.o.:
Carl-Peter Forster (President, GM Europe) 
Franz-Josef Kortüm (Chairman of the Board, Webasto AG)
Christian Labonte (Head of Design Strategy, Audi AG)