Color variants of the logo

The KU logo consists of the U-shaped design mark and the lettering "Katholische Universität Eichstätt-Ingolstadt", which is set in small caps in the KU font Minion Pro. The glyphs and character spacing have been carefully adjusted so that both lines are justified despite the different number of characters. The design mark and word mark form an inseparable unit. The logo was precisely defined in terms of color scheme, typography and proportions and can only be used as a fixed data set. It must not be expanded or altered in any way. The logo may be used in the following four color variants:

• In the standard version, the logo and lettering are set positively in KU blue on a white background.
• Alternatively, the logo and lettering can be set in negative: White on KU blue (or blue gradient).
• If color printing is not possible or desired, the logo can either be printed in positive black on white or
• Negative white on gray; the gray tone should be between 40 % and 70 %.

Design Manual (available in German, pages 5-11)

The KU seal was introduced when the University was founded in 1980. It shows St. Catherine of Alexandria, the patron saint of the KU, who, according to legend, was to be tortured with chariot wheels. This is why the martyr is usually depicted with a wheel (whose spokes can also be found in stylized form in the blue "U" of the KU logo). The KU seal can optionally be used in publications for design purposes. The following rules must be observed:

• The seal only appears together with the word/design mark ("U" with the lettering "Katholische Universität Eichstätt-Ingolstadt"). The seal may not be used as a substitute for the logo.
• In printed materials such as information brochures or in materials for marketing or advertising events (flyers, posters), the seal may only be used truncated. It must be placed in the bottom left-hand corner of the document. Color variants are also possible (negative on a blue or grey background)
• The KU seal may only be depicted in full on certificates (e.g. final academic records or doctoral certificates). Exceptions to this rule must be approved by the University Management.

The correct use of the seal is regulated by the KU seal regulations.