Konferenzpräsentationen
Präsentationen und Workshops* (seit Januar 2019)
*For a list of academic conference presentations, see the next section
Host and Moderator for Panel Discussion on, "Mittelstand und Start-Ups: Die Zukunft des Fortschritts / How can SMEs and Start-ups successfully colaborate?," at the Long Night of Business and Science, WFI - Ingolstadt School of Management, Katholische Universität Eichstätt-Ingolstadt, May 2023.
Workshop on "The Science of Happiness Series - The Twin Concepts of Eudamonia and Ikigai: How to be Happy and Fulfilled in our Personal and Professional Lives," at the Graduate School of Management, University of California at Davis, February 2023
Featured Speaker, “Future Work Skills, Personal-Anforderungen der Zukunft,” Wirtschafts- und Beschäftigungsförderung Region Ingolstadt (WiBef10), December 2022
Featured Speaker, “Future Forward: The Most Crucial Skills for the Future of Work,” Allianz Consulting, Munich, December 2022
LEGO® SERIOUS PLAY® Workshop on Collaborative Leadership, Shared Vision, and Innovative Problem-Solving, at the Graduate School of Management, University of California at Davis, September 2022
LEGO® SERIOUS PLAY® Workshop on Future Planning, at CARIAD, A Volkswagen Company, September 2022
Toulouse Business School (TBS) Social & Innovation Marketing Lab, September 2022. Research presentation on “The Effects of Exposure to Inequality and Product Scarcity on Consumers’ Willingness to Pay and Negotiate.”
Workshop on “Conquering Fear,” at the WFI - Ingolstadt School of Management, Katholische Universität Eichstätt-Ingolstadt, July 2022
Featured Speaker, “Disrupting the Future: The Will and the Vision for Innovation,” Volkswagen's 12th Startup Community Event, July 2022
Workshop on “Disrupting the Future: The Will and the Vision for Innovation,” Munich Tech Days - Digital Innnovation, June 2022
Bologna Business School (BBS), Department of Management Reseach Seminar, March 2022. Research presentation on “The Person Brand Effect and the Role of Product Innovation.”
Bologna Business School (BBS), Department of Management Doctoral Session, March 2022. Presentation on “Behavioral (Experimental) Research: Trends, Requirements, Do's and Don'ts.”
Featured Changemaker Keynote Session, “Changing Time – Shaping World” Series, November 2021
International Mediation Day, Mediation DACH e.V., Germany, June 2021. Featured Speaker Session on “Five Big Ideas for the Future of Conflict, Resolution and Harmony.”
Toulouse Business School (TBS) Social & Innovation Marketing Lab, May 2021. Research presentation on “Investigating Consumers’ Tolerance of Uncertainty, COVID-19 Concern, and Compliance with Recommended Behavior in Four Countries.”
Sprint4Local Hackathon and Innovation Challenge by brigk and IFG Ingolstadt, Ingolstadt, Germany, April 2020. Webinar on “Innovation in Times of Crisis.”
Gabelli School of Business, Fordham University, New York City, USA, February 2020. LEGO® Serious Play® Workshop for Faculty on “Infusing Social Innovation in the Curriculum.”
Aerospace MBA Program, Toulouse Business School (TBS), Toulouse, France, February 2020. LEGO® Serious Play® Workshop on “Business Growth Strategies and Innovative Solutions.”
University of Cologne, Cologne, Germany, January 2020. Research Presentation on “More Than a Matter of Opinion? Consumers’ Perceptions of the Usefulness of Online Ratings Provided by Critics and Users.”
University of Bielefeld, Bielefeld, Germany, January 2020. Research Presentation on “The Person Brand Effect and the Role of Product Innovation.”
Workshop on Social & Innovation Marketing, Toulouse Business School (TBS), Toulouse, France, November 2019. Research Presentation on “The Person Brand Effect and the Role of Product Innovation.”
Toulouse Business School (TBS), Casablanca, Morocco, October 2019. LEGO® Serious Play® Workshop on “Building a Research Program.”
Interdisciplinary Summer School Workshop, Hanns Seidel Foundation, Casablanca, Morocco, October 2019. LEGO® Serious Play® Workshop on “Research Impact.”
Interdisciplinary Summer School Workshop, Hanns Seidel Foundation, Casablanca, Morocco, October 2019. Research Workshop on “Identity: Perspectives from Social Psychology and Consumer Behavior.”
Creativity and Construction Grammar Workshop II, Fritz Thyssen Foundation and Catholic University of Eichstätt-Ingolstadt, Eichstätt, Germany, March 2019. Research Presentation on “Connecting the Dots: Insights on Creativity from Research in Business and Consumer Behavior.”
Toulouse Business School (TBS), Social & Innovation Marketing Lab, Toulouse, France, March 2019. Research Presentation on “Parental Choice of Healthy Food for Children: The Role of Social Comparison, Implicit Self-Theories and Social Norms.”
Komark Annual Meeting 2019, Karlsruhe, Germany, January 2019. Research Presentation on “Parental Choice of Healthy Food for Children: The Role of Social Comparison, Implicit Self-Theories and Social Norms.”
Konferenz-Präsentationen
“Why are Complaints from Some Consumers taken more Seriously than those from Others? Gender Discrimination in Service Recovery Response: The Role of Employees' Age,” with Natalia Rogova. Frontiers in Service Conference, AMA, Maastricht, Netherlands, June 2023. (Accepted for Presentation at the Conference)
“Privacy Literacy and Consumers’ Use of Digital Services: Evidence from Six Countries,” with Gonzalo Luna Cortes, Maximilian Bauer, and Shanshan Lou. Frontiers in Service Conference, AMA, Maastricht, Netherlands, June 2023. (Accepted for Presentation at the Conference)
"Competitive Strategies for Open Innovation in Small and Medium-Sized Companies," with Maximilian Bauer, 30th IPDMC: Innovation and Product Development Management Conference, Lecco, Italy, June 2023. (Accepted for Presentation at the Conference)
“Privacy Literacy and its Effect on Marketplace Behavior: Scale Development, Evidence, and Comparison Across Six Countries,” with Gonzalo Luna Cortes, Maximilian Bauer, and Shanshan Lou. AMA Winter Academic Conference, Nashville, TN, USA, February 2023.
“Open Innovation Activity and Innovation Performance in SMEs: A Conceptual Framework and Empirical Investigation,” with Maximilian Bauer, 6th IMM Summit, Bamberg, Germany, Januar 2023.
“A Conceptual Model of Gender Identity in Digital Consumer Behavior: A Self-Categorization and Identity Signaling Approach,” Natalia Rogova and Shashi Matta, in a HigherEd SIG Special Session, “Doctoral Student Research on The Future Trends in Consumer Behavior.” AMA Winter Academic Conference, Las Vegas, NV, USA, February 2022.
“Emulating Success or Learning from Failure? The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors,” with Grazia Pia Palmiotti and Natalia Rogova, in a Special Session, “Money Matters: Consumer Financial Well-being through a Marketing Lens.” AMA Winter Educators’ Conference, San Diego, CA, USA, February 2020.
“The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors,” with Grazia Pia Palmiotti and Natalia Rogova. Frontiers in Service Conference, AMA, Singapore, July 2019.
“How Does Privacy Literacy Affect Consumers’ Online and Offline Behaviors and their Trust in Brands,” Thought Leaders Conference on Privacy in Marketing – Journal of Retailing, Florence, Italy June 2019.
“Parental Choice of Healthy Food for Children: The Role of Social Comparison, Implicit Self-Theories and Social Norms,” with Jens Hogreve, Alexander Hettich and Rebecca Reczek. AMA Winter Educators’ Conference, Austin, TX, February 2019.
“Parental Choice of Healthy Food for Children: The Role of Social Comparison, Implicit Self-Theories and Social Norms,” with Jens Hogreve, Alexander Hettich and Rebecca. Beyond Borders and Boundaries: Bridging Theory and Practice in Creating Social Good, Ashoka U Pre-conference, San Diego, CA, February 2019.
“Hot Data, Cold Trust: The Role of Privacy Literacy in Restoring Trust and Consumer-Brand Relationships” with Nicole Kirpalani and Shanshan Lou. Center for Positive Marketing Annual Conference, New York, NY, February 2019.
“A Tale of Three Cultures: The Effect of Consumers’ Ethnic and Gender Stereotypes on Evaluations of Service Providers and Service Firms,” with Valerie Folkes. Frontiers in Service Conference, AMA, Austin, TX, September 2018.
“Cause and Effect: A Systematic Review of Four Decades of Experimental Research in Service Marketing,” with Jens Hogreve and Kathrin Albrecht. BI-JAMS Thought Leadership Conference on Generalizations in Marketing: Systematic Reviews and Meta Analyses, Oslo Norway, June 2018.
“It’s a Three-Dimensional World: Consumers’ Stereotypes of Service Professions Affect Inferences about Service Employees’ Competence and Warmth,” with Jens Hogreve and Hannes Flieischer. Frontiers in Service Conference, AMA, New York, NY, June 2017.
“A Tale of Two Cultures: The Effect of Consumers’ Ethnic and Gender Stereotypes on Evaluations of Service Providers and Service Firms,” with Valerie Folkes. AMA Global Marketing SIG Special Conference, AMA, Havana, Cuba, April 2017.
“Investigating the Effects of Customer Co-production in Service Recovery,” with Nicola Bilstein and Jens Hogreve. Association of Consumer Research (ACR) Conference, Berlin, October 2016.
“Money Matters: Consumer Financial Well-Being,” with Jens Hogreve and Lucas Costanzo. Special Session at SERVSIG Conference, AMA, Maastricht, Netherlands, June 2016.
“Let’s Talk Money: Impulsivity, Social Influence and Consumers’ Saving Behaviors,” with Jens Hogreve and Lucas Costanzo. Frontiers in Service Conference, AMA, San Jose, CA, July 2015.
“Can I Get a Helping Hand? Maybe Not: Understanding Co-production in Service Recovery Processes,” with Nicola Bilstein and Jens Hogreve. AMA Winter Educators’ Conference, San Antonio, TX, February 2015.
“Consumers’ Perceptions of Rating Usefulness for Value and Luxury Services: The Relative Importance of Critics’ and Users’ Ratings,” with Jens Hogreve. Frontiers in Service Conference, AMA, Miami, FL, June 2014.
“Starting within and Going Beyond: Building a Higher Education Brand,” with Ann Hamilton and Lisa Bare. AMA Higher Education Conference, Boston, MA, November 2013.
“When are There Too Many Women? Consumers’ Judgments of Gender in Service Groups,” with Valerie Folkes. Association for Consumer Research (ACR) Conference, Chicago, IL, October 2013.
“Co-production in Service Recovery Processes,” with Jens Hogereve and Nicola Bilstein. European Marketing Academy Conference, Istanbul, Turkey, June 2013.
“Cause and Effect: A Review of Three Decades of Experimental Research in Services Marketing,” with Jens Hogereve and Carsten Reigber. QUIS: International Research Symposium on Service Excellence in Management, Karlstad, Sweden, June 2013.
“Understanding Co-production in Service Recovery Processes,” with Jens Hogereve and Nicola Bilstein. Frontiers in Service Conference, AMA, Washington D.C., June 2012.
“Consumers’ Lay Theories about Experts’ versus Users’ Opinions of Luxury and Value Brands,” with Raji Srinivasan and Shrihari Sridhar. AMA Winter Educators’ Conference, Austin, TX, February 2011.
“Firm Strategies to Combat Negative Perceptions of Offshored Customer Service,” with Valerie Folkes. AMA Winter Educators’ Conference, Austin, TX, February 2011.
“Consumers’ Evaluations of Competence and Warmth of Service Providers,” with Clay Voorhees and Michael Brady. AMA Winter Educators’ Conference, New Orleans, LA, February 2010.
“Consumers’ Evaluations of Competence and Warmth of Service Providers,” with Clay Voorhees and Michael Brady. Frontiers in Service Conference (AMA), Honolulu, Hawaii, October 2009.
Special Session on ‘A Customer-centric View of Service Encounters’ at the AMA Winter Educators’ Conference, Tampa, FL, February 2009.
“Shame versus Guilt in Consumption: Implications for Healthcare Service Providers,” with Vanessa Patrick and Debbie MacInnis. Frontiers in Service Conference (AMA), Washington D.C., October 2008.
“Offshoring of Customer Service: A View from Multiple Angles.” The Eighth International Conference on Knowledge, Culture and Change in Organizations, Cambridge University, UK, August 2008.
“Consumers’ Perception of Offshored Customer Service,” with Aaron Kunkel. 9th Annual International Business Research Forum, and the 2nd Annual Offshoring Research Network Conference and Workshop, Philadelphia, PA, April 2008.
“Consumers’ Evaluations of Competence and Warmth of Service Providers,” with Clay Voorhees and Michael Brady. AMA Winter Educators’ Conference, Austin, TX, February 2008.
“Perceived Cohesiveness of Service Firms: How Consumers Resolve Inconsistent Service Quality Information,” with Valerie Folkes. AMA Winter Educators’ Conference, Austin, TX, February 2008.
“Consumers’ Perceptions of Offshored Service: Crossover or Crossout?” with Valerie Folkes. Frontiers in Service Conference, San Francisco, CA, October 2007.
“Do Service Employee Labels Communicate Value? Marketing Implications of Innovative Employment Practices in Service Firms,” with Valerie Folkes. Special session on Services Innovation at the AMA Winter Educators’ Conference, San Diego, CA, February 2007.
“Consumers’ Perceptions of Firms Employing Counterstereotypical Service Providers: Making a Case for a Gender Diverse Work Force,” with Valerie Folkes. AMA Winter Educators’ Conference, San Diego, CA, February 2007.
“When Women Lead, do Consumers’ Perceptions of her Firm Follow?” with Valerie Folkes. Special session paper at the Association for Consumer Research Conference (ACR), Orlando, FL, September 2006.
“The Role of Implicit Theories in Brand Extendibility” with Eric Yorkston and Joe Nunes. Special session paper at the Association for Consumer Research Conference (ACR), Orlando, FL, September 2006.
“Perception of Firms Employing Counterstereotypical Service Providers: Advantages and Disadvantages of a Gender Diverse Work Force,” with Valerie Folkes. Public Policy and Marketing Conference, Long Beach, CA, June 2006.
“The Consequences of Violating Consumption Norms,” with Debbie MacInnis and Vanessa Patrick. Special session at the Association for Consumer Research Conference, San Antonio, TX, October 2005.
“Counter-stereotypical Service Providers Influence Consumers’ Evaluation of Services,” with Valerie Folkes. Frontiers in Services Conference, Miami, FL, October 2004.
“Perceptions of Gender Counter-Stereotypical Service Providers,” with Valerie Folkes. Working paper session at the Association for Consumer Research Conference, Portland, OR, October 2004.
“Through the Looking Glass: How a Brand’s Malleability Mirrors the Self,” with Eric Yorkston. Special session paper at the Association for Consumer Research Conference, Portland, OR, October 2004.
“Shame and Guilt in Consumer Behavior,” with Debbie MacInnis and Vanessa Patrick. Special session paper at the Association for Consumer Research Conference, Portland, OR, October 2004.
“Consumers’ Perceptions of Outsourced Service: Crossover or Cross Out?” with Valerie Folkes. 5th Annual Association of Pacific Rim Universities (APRU) Conference, Sydney, Australia, August 2004.
“When Women are from Mars and Men from Venus: The Effect of Gender Counter-Stereotypical Employees on Consumers’ Perceptions,” with Valerie Folkes. Working paper session at the Claremont Symposium on Applied Social Psychology, Claremont, CA, April 2004.
“Building Loyalty to the Firm from Information about the Individual Service Provider: How Exceptional Employees Help the Firm,” with Valerie Folkes and George Eapen. AMA Winter Educators’ Conference, Scottsdale, AZ, February 2004.