Forschungspublikationen

Veröffentlichungen

Peer-reviewed Journal Articles

Rogova, Natalia, and Shashi Matta (2022), "The Role of Identity in Digital Consumer Behavior: A Conceptual Model and Research Propositions Based on Gender," AMS Review. https://doi.org/10.1007/s13162-022-00237-z

Scarpi, Daniele, Gabriele Pizzi, and Shashi Matta (2022). "Digital Technologies and Privacy: State of the Art and Research Directions," Psychology & Marketing, Vol. 39 (9), 1687-1697. http://doi.org/10.1002/mar.21692

Matta, Shashi, Natalia Rogova, and Gonzalo Luna-Cortés (2022), “Investigating Tolerance of Uncertainty, COVID-19 Concern, and Compliance with Recommended Behavior in Four Countries: The Moderating Role of Mindfulness, Trust in Scientists, and Power Distance,” Personality and Individual Differences, Vol. 186 (A), 111352. https://doi.org/10.1016/j.paid.2021.111352

Hogreve, Jens, Shashi Matta, Alexander Hettich, and Rebecca Walker-Reczek (2020), “How do Social Norms Influence Parents’ Food Choices for their Children? The Role of Social Comparison and Implicit Self-Theories,” Journal of Retailing, Vol. 97 (2), 173-190.

Lickel, Brian, Kostadin Kushlev, Victoria Savalei, Shashi Matta, Toni Schmader (2014), “ Shame and Motivation to Change the Self,” Emotion, Vol. 14 (6), 1049-1061.

Folkes, Valerie, and Shashi Matta (2013)*, “When a Product Takes On Characteristics of the Person Who Created it: Sometimes it Sounds Sweeter,” Journal of Consumer Psychology, Vol. 23 (1), 19-35.
*Lead research article

Yorkston, Eric, Joseph Nunes and Shashi Matta (2010), “The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions,” Journal of Marketing, Vol. 74 (1), 80-93.

Folkes, Valerie, and Shashi Matta (2007), “How Much to Use? An Action-Goal Framework of the Factors Influencing Consumption Quantity,” Review of Marketing Research, Vol. 4, 33-62.

Matta, Shashi, and Valerie Folkes (2005)**, “Inferences about the Brand from Counter-Stereotypical Service Providers,” Journal of Consumer Research, Vol. 32 (2), 196-206.
**​Winner of the AMA SERVSIG Award for ‘Best Paper in Services, Published in 2005.’

Martin, Ingrid M., David W. Stewart, and Shashi Matta (2005), “Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal–Oriented Brand Meaning to Brand Extensions,” Journal of the Academy of Marketing Science, Vol. 33 (3), 275-294.

Folkes, Valerie and Shashi Matta (2004), “The Effect of Package Shape on Consumers’ Judgments of Product Volume: Attention as a Mental Contaminant,” Journal of Consumer Research, Vol. 31 (2), 390–401.

Book Chapters

Matta, Shashi, and Gonzalo Luna-Cortés (2020), “I Share, Therefore I am: Reflections on Visual Dialogue from a Consumer Psychology Perspective on Creativity, Identity, and Value,” Dialog- Dialogues: Ein Artistic-Research-Project im interdisziplinären Dialog, ed. Rainer Wenrich and Petia Knebel.

Martin, Ingrid M., Shashi Matta, and David W. Stewart (2003), “The Role of Goals in Extending Brand Equity,” Advances in Psychology Research, Vol. 25, ed. Serge P. Shohov, New York: Nova Science Publishers, 31-48. Reprinted in Progress in Economics Research, Vol. 8, 2004, 1-18.