Lego

Work Hard, Play Harder? Do Both with LEGO® SERIOUS PLAY®

Prof. Dr. Shashi Matta was certified as a facilitator of the LEGO® SERIOUS PLAY® method after successfully completing a training workshop in Florence…

Record

Innovation & Creativity Class Sets a New Record

422 teams participated in this challenge from all over the world. 31 teams were selected for the second round, consisting of the mentoring phase by…

Center

Center for Positive Marketing and ANA Research Grant 2019, New York

Professor Shashi Matta and his co-authors, Professor Nicole Kirpalani and Professor Shanshan Lou, were awarded the first-place research grant for…

Frontiers 2019

Singapore Slings and Friendly Merlions

Professor Shashi Matta and doctoral candidates Grazia Palmiotti and Natalia Rogova attended the annual Frontiers in Service Conference which was held…

Privacy

How Literate Are You about Privacy?

Professor Shashi Matta was invited to present his research, “How Does Privacy Literacy Affect Consumers' Online and Offline Behaviors and their Trust…

Excursion

Exciting Excursions: Innovation Hubs in Munich

Students in the Master's course, Innovation and Creativity were led by Professor Shashi Matta on two exciting excursions to Munich to visit Innovation…

5

EDF Open Innovation Challenge on E-Mobility

Students in Professor Shashi Matta's Master's course, Innovation and Creativity, participated in a global Open Innovation Challenge posed by EDF, a…

TBS

Invited Research Presentation in the Pink City: Toulouse

Professor Shashi Matta presented his research on “Parental Food Choice for Children” at the Social & Innovation Marketing Lab at Toulouse Business…

Toulouse

Invited Guest Professorship

Professor Shashi Matta was invited to Toulouse Business School to teach a class on Nudge Marketing for Healthy Food Consumption to Students of “Grande…

Meta Analysis

Meta Analysis Workshop, Hamburg, March 2019

Doctoral candidates Grazia Pia Palmiotti and Natalia Rogova participated in a VHB organized workshop on Meta-Analysis led by Prof. Tammo Bijmolt from…

AMA

Not SXSW, but the Winter AMA Conference in Austin, February 2019

Professor Shashi Matta presented his research on “Parental Food Choice for Children” at the annual  AMA Winter Educators' Conference  in Austin,…

The Global Goals

Interdisciplinary Ashoka U Pre-conference, San Diego, February 2019

Professor Shashi Matta presented his research on “Parental Food Choice for Children” at the  Beyond Borders and Boundaries: Bridging Theory and…