In February, Jannes Marquardt had the opportunity to give a keynote on technology acceptance and the importance of societal attitudes for the success of innovative technologies at the 1st Urban Air Hamburg.
In his talk, he emphasized that understanding stakeholder needs and addressing concerns is crucial for bridging the gap between early adopters and the mainstream market. The presentation also shared insights from studies using interviews, surveys, and VR to explore public perceptions of UAM, underlining the importance of safety, transparency, and realistic expectations for fostering acceptance.
The event, organized by Windrove, provided an excellent platform for exchanging ideas on the topics of "Acceptance & Participation" and "Business Models & Financing". Particularly in the field of innovative technologies, it becomes evident how crucial it is not only to advance technical innovations but also to consider the subjective perceptions of all stakeholders, especially potential users.
Urban Air Hamburg 2025, held on February 5th and 6th, brought together leaders from business, science, and politics to shape the future of urban air mobility. The conference focused on societal acceptance and viable business models within the drone economy, offering interactive exhibitions and networking opportunities. With a diverse lineup of speakers and an exhibition featuring companies like Continental and Emqopter, attendees gained insights into the latest innovations and strategies for integrating drones into urban environments.
