Books

Interfaith Marketing: A Cross-Religious Approach

Authors: Prof. Dr. Cabano, Prof. em. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

1st edition, 2025
Routledge
Taylor & Francis Group
350 pages

ISBN 9781032827476 (hardcover)
ISBN 9781003506010 (eBook)

Marketing Success Factors (ebook)

By Prof. Dr. Katja Gelbrich and Prof. em. Dr. Stefan Müller

3rd edition 2024
Vahlen
About 276 pages, Softcover

ISBN 978-3-8006-7359-9

Cross-religious Marketing

Authors: Prof. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

1st Edition 2023
De Gruyter Oldenbourg

ISBN: 9783486851823 (eBook), 9783486591842 (Softcover)

Cross-Cultural Consumer Behavior

By Prof. Dr. Katja Gelbrich, Prof. Dr. Stefan Müller and Prof. Dr. Stanford A. Westjohn

1. Edition 2021
Edward Elgar Publishing
520 pages

ISBN: 978-1-80392-320-8

Cross-cultural Consumer Behavior

By Prof. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

1. Edition 2021
Verlag Publishing House, Munich
463 pages

ISBN 978-3-8006-6181-7

Intercultural Marketing

By Prof. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

2nd edition 2015
Vahlen
781 pages

ISBN 978-3-8006-3735-5

Intercultural Communication

By Prof. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

2014
Vahlen
515 pages (with 128 illustrations)

ISBN 78-3-8006-4600-5

Handbook auf International Management

By Prof. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

2012
Oldenbourg Publishing House

ISBN 978-3-486-70690-1