Books

Interfaith Marketing: A Cross-Religious Approach

Authors: Prof. Dr. Cabano, Prof. em. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

1st edition, 2025
Routledge
Taylor & Francis Group
350 pages

ISBN 9781032827476 (hardcover)
ISBN 9781003506010 (eBook)

Marketing Success Factors: Tools and Insights from Business Psychology (ebook)

By Prof. Dr. Katja Gelbrich and Prof. em. Dr. Stefan Müller

3rd edition 2024
Vahlen
About 276 pages, Softcover

ISBN 978-3-8006-7359-9

Cross-religious Marketing

Authors: Prof. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

1st Edition 2023
De Gruyter Oldenbourg

ISBN: 9783486851823 (eBook), 9783486591842 (Softcover)

Cross-Cultural Consumer Behavior

By Prof. Dr. Katja Gelbrich, Prof. Dr. Stefan Müller and Prof. Dr. Stanford A. Westjohn

1. Edition 2021
Edward Elgar Publishing
520 pages

ISBN: 978-1-80392-320-8

Cross-cultural Consumer Behavior

By Prof. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

1. Edition 2021
Verlag Publishing House, Munich
463 pages

ISBN 978-3-8006-6181-7

Intercultural Marketing

By Prof. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

2nd edition 2015
Vahlen
781 pages

ISBN 978-3-8006-3735-5

Intercultural Communication

By Prof. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

2014
Vahlen
515 pages (with 128 illustrations)

ISBN 78-3-8006-4600-5

Handbook auf International Management

By Prof. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich

2012
Oldenbourg Publishing House

ISBN 978-3-486-70690-1