Welcome to the Department of International Management

The Department of International Management at WFI devotes its teaching and research to the diverse challenges faced by internationally active companies. In our courses, we impart practical knowledge on topics such as cross-cultural management, international business and case studies in international management. The aim is to provide students with intercultural competence and a deep understanding of global contexts.

The chair's research focuses on current topics such as the use of AI agents in marketing and service, intercultural management and dealing with service errors. The focus is on questions relating to the acceptance, efficiency and impact of new technologies as well as the sensitive handling of complaints and product recalls. Further insights into our research activities can be found in the publications of Prof. Dr. Katja Gelbrich.

On the following pages you will also find information on current courses, research projects, the chair team and news. 

We look forward to connecting with you and will be happy to answer any questions you may have.