2024
3rd edition of "Success Factors in Marketing" to be published soon
The book "Success Factors in Marketing” (available only in German: Erfolgsfaktoren des Marketing) by Katja Gelbrich and Stefan Müller will soon be published by Vahlen in a thoroughly revised and updated 3rd edition. The authors discuss the effects of digitalization on the marketing mix and its success factors. In addition, the close connection between marketing and business psychology has been further emphasized.
More information at:
https://www.vahlen.de/gelbrich-mueller-erfolgsfaktoren-marketing/product/36653359
March 20, 2024
Conference Submission for SERVSIG 2024 accepted
The conference submission "Can automated agents help with labor shortages? A meta-analysis of customer responses to automated vs. human service agents" has been accepted for presentation at SERVSIG 2024. The submission is a joint project of Prof. Dr. Katja Gelbrich, Prof. Dr. Holger Roschk, Sandra Miederer and Alina Kerath.
The SERVSIG 2024 takes place from 5th - 8th June 2024 at the Kedge Business School, Bordeaux, France.
Further information can be found here: 13thservsig.eventsadmin.com/Home/Welcome
Feburary, 29th 2024
Topcis master seminar in summer term 2024
The title of this year's master seminar at the Chair of International Management is "Cross-cultural consumer psychology and global technology diffusion".
The concrete list of topics can be found here.
Places in the seminar will be allocated on a first-come-first-served basis via KU.Campus. Regular start of registration is 11.3.
The kick-off will be on 4/18 at 2pm. If you wish to participate in the seminar, you are obliged to attend the kick-off. The assignment of topics will also take place at the kick-off.
We look forward to your participation!
January 29, 2024
2023
List of possible topics for theses for summer term 24 - Application open until Feburary 15th
For the upcoming summer semester we provide a list of possible topics for theses.
Of course, your own topic ideas are still welcome at any time!
Applications for the summer semester are still possible until February 15th.
For more information on theses and the process, please click here.
If you have any questions, please contact Alina Kerath.
December 22nd, 2023
Guest lecture in the course "Unternehmensführung" (January, 31st, 2024)
As part of the "Corporate Management" class, there will be a guest lecture for our students on January, 31st. The title of the lecture is: "Corporate culture in the change of digitalization"
Guest will be Dr. Christian Jäkel (Head of Corporate Development and Sales at Gebrüder Peters Gebäudetechnik SE).
We are looking forward to exciting insights from practice and a lively exchange on this exciting topic.
December, 22nd 2023
Article on design of digital companions published in Pschology & Marketing (online first)
The article "Matching digital companions with customers: the role of perceived similarity" has been accepted for publication in Psychology & Marketing (VHB-Ranking B). The article is a joint work of Katja Gelbrich, together with Alina Kerath and Helen Chun (Professor at the Cornell University, USA).
The article deals with the ideal design of digital companions, which can nowadays be found in many areas of the customer journey. With the help of multiple experiments, the article shows that these digital companions should resemble their consumers - especially in terms of shared interest. The perceived similarity of human-like companions creates a bond, which in turn increases the enjoyment of the interaction.
A freely available version of the article can be found here: https://doi.org/10.1002/mar.21893
September 25, 2023
Welcoming the students of the Double Master’s Degree of Business Administration-International (TBS)
We welcome the students of the Double Master’s Degree of Business Administration-International (TBS).
The information event for the program will take place on Wednesday, 10/18/2023, 02:15 - 03:45 pm in room NB 307.
We wish all students a good start to the master’s degree program and look forward to seeing them on Wednesday.
September 18, 2023
Information Event Doctoral Programme WS 2023/24
As the coordinator of the doctoral programme at WFI, I would like to invite you to participate in the information event on the doctoral programme, which will take place on Monday, November, 6th (14:15 Uhr bis 15:45 Uhr) via Zoom:
https://kuei.zoom.us/j/65881195466?pwd=YWxUNGpQYW1kVGl4N1pVeHk4SHlIUT09
Meeting-ID: 658 8119 5466
Kenncode: 669250
I look forward to your participation,
Katja Gelbrich
August 25, 2023
Professorship of BA and Market Psychology (W2) advertised
A professorship of BA and Market Psychology (W2) is available at our Faculty of Economics and Business Administration to be filled by the earliest possible starting date. The application deadline is September 27th, 2023. You can find the text of the advertisement here as well as on the KU website: https://www.ku.de/en/the-ku/job-offers
August 16, 2023
Article on the remedy management of product recalls published in the Journal of Business Research (online first)
The article "Remedy Management for Product Recalls in the Automotive Industry: How Car Dealers Should Time the Repair and Communicate its Outcome" has been accepted for publication in Journal of Business Research. (VHB Ranking B). The article was co-authored by Katja Gelbrich with Dr. Sarah Voigt (former doctoral student at our chair) and Amin Nazifi (Professor at the University of Birmingham).
The article shows that car dealers’ current remedy processes for recalled vehicles are not well aligned with customer needs. Specifically, car dealers often delay the repair service for a recalled vehicle until next inspection for convenience reasons. However, customers prefer an immediate repair if they perceive a high risk. Furthermore, car dealers tend to veil the outcome of the repair service for a recalled vehicle as a value increase. However, customers want to be reassured that the risk has been eliminated.
Free access to this article for 50 days: https://authors.elsevier.com/c/1hT2tXj-jftkD
July 24, 2023
Newly published book on “Cross-religious Marketing”
The book “Cross-religious Marketing” by Stefan Müller and Katja Gelbrich was published by De Gruyter Oldenbourg in June 2023. The authors describe for the first time, comprehensively and understandably, the current state of knowledge in this field. They explain how religious affiliation and religiosity influence consumer behavior and how companies can align their marketing activities accordingly.
More information on:
https://www.degruyter.com/document/doi/10.1515/9783486851823/html
June 28, 2023
List of possible topics for theses for winter term 23 - Application open until July 31st
For the upcoming winter term we provide a list of possible topics for theses.
Of course, your own topic ideas are still welcome at any time!
Applications for the winter term are still possible until July 31st.
For more information on theses and the process, please click here.
If you have any questions, please contact Alina Kerath.
June 28th, 2023
Chair represented at this year's Frontiers & QUIS
In the past weeks, two of the most important conferences in the field of service research took place. Our chair was represented at the 31st Annual Frontiers in Service Conference in Maastricht, the Netherlands, as well as at the 18th International Research Symposium on Service Excellence in Management (QUIS 18) in Hanoi, Vietnam. Besides exciting presentations and keynotes, both conferences also offered a great opportunity to refresh old contacts and make new ones.
As a highlight, the paper "Can robotic agents serve customers like a human? A meta-analysis on customer responses to robotic vs. human agents" was awarded Best Conference Paper of QUIS18. The paper is a joint project of Prof. Dr. Katja Gelbrich, Prof. Dr. Holger Roschk (Aalborg University Business School), Sandra Miederer and Alina Kerath.
June 27, 2023
Newly published book on cross-cultural consumer behavior
The book “Cross-cultural consumer behavior” written by Katja Gelbrich, Stefan Müller, and Stanford A. Westjohn has been published by Edward Elgar Publishing House in May 2023.
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.
Information and ordering:
https://www.e-elgar.com/shop/gbp/cross-cultural-consumer-behavior-9781803923208.html
E-book (free access for students and employees at KU):
https://www.elgaronline.com/monobook/book/9781803923192/9781803923192.xml
May 17, 2023
New deadline for Special Issue on Smart Service Failure-Recovery (August 1, 2023)
The new deadline for manuscripts to be submitted to the Special Issue on Smart Service Failure-Recovery at the Journal of Service Research is August 1, 2023. Please find the updated Call for papers here.
Along with her colleagues Yany Grégoire (HEC Montréal), Yves Van Vaerenbergh (KU Leuven), and Chiara Orsingher (University of Bologna), Katja Gelbrich serves as a co-editor for this Special Issue.
Topcis master seminar in summer term 2023
The title of this year's master seminar at the Chair of International Management is "The Influence of Country Culture on Business Decisions".
This year's seminar will work with real data from the World Value Survey (https://www.worldvaluessurvey.org/wvs.jsp). SPSS basics are therefore desirable. However, we will also support you with a methodological introduction and individual consultations.
The concrete list of topics can be found here.
Places in the seminar will be allocated on a first-come-first-served basis via KU.Campus. Regular start of registration is 13.3.
The kick-off will be on 4/20 at 2pm. If you wish to participate in the seminar, you are obliged to attend the kick-off. The assignment of topics will also take place at the kick-off.
We look forward to your participation!
March 10, 2023
Conference Submission for QUIS 2023 accepted
The conference submission "Can robotic agents serve customers like a human? A meta-analysis on customer responses to robotic vs. human agents" has been accepted for presentation at QUIS18 symposium in June 2023. The submission is a joint project of Prof. Dr. Katja Gelbrich, Prof. Dr. Holger Roschk (Aalborg University Business School), Sandra Miederer and Alina Kerath.
The QUIS18 takes place from 20.-23. June 2023 at the VinUniversity Hanoi, Vietnam.
Further information can be found here: https://vinuni.edu.vn/quis18/
Feburary 3rd, 2023
List of possible topics for theses for summer term 23 - Application open until Feburary 15th
For the upcoming summer semester we provide a list of possible topics for theses.
Of course, your own topic ideas are still welcome at any time!
Applications for the summer semester are still possible until February 15th.
For more information on theses and the process, please click here.
If you have any questions, please contact Alina Kerath.
January 19th, 2023
Guest lecture in the course "Unternehmensführung" (Feburary, 1st, 2023)
As part of the "Corporate Management" class, there will be a guest lecture for our students on February, 1st. The title of the lecture is: "Corporate culture in the change of digitalization using the example of a traditional company".
Guests will be Dr. Christian Jäkel (Head of Sales and Business Development at Gebrüder Peters Gebäudetechnik GmbH) and Dr. Tim Götz (Consultant - AI & Analytics Strategy, Accenture).
We are looking forward to exciting insights from practice and a lively exchange on this exciting topic.
January, 09th 2023
2022
Conference Submission for FRONTIERS IN SERVICE 2023 accepted
The conference submission “Can machines replace human service employees? A meta-analysis on customer responses to robotic vs. human agents” has been accepted for presentation at FRONTIERS IN SERVICE 2023. The submission is a joint project of Prof. Dr. Katja Gelbrich, Sandra Miederer, Alina Kerath und Prof. Dr. Holger Roschk (Aalborg University Business School).
The FRONTIERS IN SERVICE 2023 takes place from 15th - 18th June 2023 at Maastricht University, Maastricht, Netherlands.
Further information can be found here: https://www.frontiersinservice2023.com/
December, 19th 2022
AUDI AG: Internship position - Qualification consulting and program planning further education.
Audi AG (Ingolstadt site) has an internship position available starting 02/27/2023.
Further information can be found here.
December, 12th, 2022
Information Event Doctoral Programme WS 2022/23
As the coordinator of the doctoral programme at WFI, I would like to invite you to participate in the information event on the doctoral programme, which will take place on Thursday, November, 3rd (14:15 Uhr bis 15:45 Uhr) via Zoom:
https://kuei.zoom.us/j/69615183952?pwd=Z25NMkttSDVDcTFuTmlDZkc3Ui9Ydz09
Meeting-ID: 696 1518 3952
Kenncode: 692642
I look forward to your participation,
Katja Gelbrich
October, 28th, 2022
Return Policies in Western and Eastern Cultures: Recommendations for Online Shops
In their Journal of Service Research article "A Cross-National Service Strategy to Manage Product Returns: E-tailers' Return Policies and the Legitimating Role of the Institutional Environment," Jana Gäthke, Katja Gelbrich and Susan Chen provide recommendations for the return policies of internationally operating online retailers.
Watch the video here: https://www.youtube.com/watch?v=R2E9G0UypKU
Welcoming the students of the Double Master’s Degree of Business Administration-International (TBS)
We welcome the students of the Double Master’s Degree of Business Administration-International (TBS).
The information event for the program will take place on Wednesday, 10/19/2022, 02:15 - 03:45 pm in room NB 307.
We wish all students a good start to the master’s degree program and look forward to seeing them on Wednesday.
September 29th, 2022
Working student (all genders) commercial assistance for international projects
The company Peters Service GmbH is looking for a working student (all genders) in the area of commercial assistance for international projects.
You can find mor information here.
September, 26th 2022
Call for Papers for Special Issue on “Smart Service Failure-Recovery”
We are happy to announce a special issue on the phenomenon of “Smart Service Failure-Recovery” at the Journal of Service Research. Katja Gelbrich will co-edit this special issue together with her colleagues Yany Grégoire, Yves van Vaerenbergh, and Chiara Orsingher.
The submission deadline is June 1, 2023: Smart Service Failure-Recovery - American Marketing Association (ama.org)
Don’t hesitate to contact me, or the other co-editors, if you have any questions.
August, 8th, 2022
Article on international product return management in online retailing published in Journal of Service Research
The article "A Cross-National Service Strategy to Manage Product Returns: E-tailers' Return Policies and the Legitimating Role of the Institutional Environment" has just been published in the Journal of Service Research (VHB Ranking A). The article was co-authored by Katja Gelbrich with Jana Gäthke and Susan Chen.
Link to the article: https://journals.sagepub.com/doi/pdf/10.1177/1094670521989440
July 2022
Conference submission for AIRSI 2022 accepted
The conference submission "Digital companions in marketing: the crucial roles of perceived similarity and perceived humanlikeness in driving of customer outcomes" has been accepted for presentation at AIRSI 2022. The submission is a joint project of Prof. Dr. Katja Gelbrich, Alina Kerath and Prof. Helen Chun (Cornell University).
The AIRSI 2022 takes place from July, 11th - 13th, 2022 in a virtual format. The conference ist hosted by the University of Zaragoza, Spain.
Further information can be found here: http://airsi2022.unizar.es/
June, 27th 2022
SERVSIG conference paper honored as "Best Paper in Track"
The conference paper "Increasing customer outcomes through virtual companions in digital services" was honoured with the Best Paper in Track award at SERVSIG 2022 within the track "Technology & Service". The paper is a joint project of Prof. Dr. Katja Gelbrich, Prof. Helen Chun (Cornell University), Alina Kerath and Dr. Julia Hagel.
June, 24th 2022
JBR article by Prof. Gelbrich named finalist for "Best Service Article in 2021" Award
The article "Service Products and Productization" has been awarded a finalist for the best service article in 2021 at this year's SERVSIG conference.
The article was co-authored by Katja Gelbrich with Jochen Wirtz (National University of Singapore), Martin P. Fritze (University of Cologne, Germany), Elina Jaakkola (University of Turku, Finland) and Nicole Hartley (University of Queensland, Australia).
Link to the article.
June, 24th 2022
Trainee (all genders) Cunsumer Insights
The company BSH Hausgeräte GmbH is looking for a trainee in the field of consumer insights.
You can find more information here.
Conference Submission for SERVSIG 2022 accepted
The conference submission "Increasing customer outcomes through virtual companions in digital services" has been accepted for presentation at SERVSIG 2022. The submission is a joint project of Prof. Dr. Katja Gelbrich, Prof. Helen Chun (Cornell University), Alina Kerath and Dr. Julia Hagel.
The SERVSIG 2022 takes place from 16th - 18th June 2022 at the University of Strathclyde, Glasgow, Scottland.
Further information can be found here: https://www.servsig2022.org/
January, 31st 2022
Guest lecture in the course "Unternehmensführung" (January, 24th 2022)
As part of the "Corporate Management" class, there will be a guest lecture for our students on January 24th. The title of the lecture is: "Corporate culture in the change of digitalization using the example of a traditional company".
Guests will be Dr. Christian Jäkel (Head of Sales and Business Development at Gebrüder Peters Gebäudetechnik GmbH) and Dr. Tim Götz (Consultant - AI & Analytics Strategy, Accenture).
We are looking forward to exciting insights from practice and a lively exchange on this exciting topic.
January, 15th 2022
2021
Change in course format
Due to the tense Corona situation and at the request of many students, we are changing our course format in all courses as of 11/22. All students will be informed again separately by mail and in the courses. Additionally, you can view the corresponding dial-in information for online teaching on Ilias.
As of now, the course format is as follows:
EMF: Lecture hybrid, tutorial online
IB: lecture & tutorial exclusively online
DSBM: lecture & tutorial hybrid
Stay healthy!
November 22nd, 2021
Conference Submission for QUIS 2022 accepted
The conference submission "Imbuing digital services with a human touch: The positive effects of digital companions" has been accepted for presentation at QUIS17 symposium in January 2022. The submission is a joint project of Prof. Dr. Katja Gelbrich, Prof. Helen Chun (Cornell University), Alina Kerath and Dr. Julia Hagel.
The QUIS17 takes place from 12-15 January 2022 at the Polythecnic University of Valencia (UPV), Spain.
Further information can be found here: https://quis17vlc.blogs.upv.es/
November 3rd, 2021
Prof. Gelbrich serves as Track Chair at SERVSIG 2022
Prof. Dr. Katja Gelbrich and Alina Kerath serve as track chair and junior track chair respectively, at the 12th SERVSIG Conference for the track "Service Recovery and Failure". The 12th SERVSIG Conference takes place from 16th - 18th June 2022 in Glasgow. Abstract Submission are still possible till the 26th of November.
For further information, please have a look here: https://www.servsig2022.org/Submissions/Conference-Tracks/Service-Failure-and-Recovery
November 3rd, 2021
Sarah Voigt completed her dissertation
We are happy to announce that Sarah Voigt successfully completed her doctoral degree. She will leave the chair on November 15, 2021. We wish her all the best for her future and thank her for her commitment.
October 28th, 2021
Junior Professorship of Digital Marketing (W1 with tenure track to W3)
Our faculty seeks to take on a Junior Professur of Digital Marketing by October 1, 2022. The application deadline is Dec 5, 2021. The KU is committed to increasing the percentage of female professors and therefore explicitly encourages female researchers to apply. For further information see: https://www.ku.de/en/the-ku/job-advertisements-and-vacancies
Prof. Dr. Katja Gelbrich
October 20th, 2021
Information Event Doctoral Programme WS 2021/22
As the coordinator of the doctoral programme at WFI, I would like to invite you to participate in the information event on the doctoral programme, which will take place on Thursday, 21 October (10:15 to 11:45) via Zoom:
https://kuei.zoom.us/j/97312012385?pwd=V1MzVDlJWjBDSysybklwU2FFc2wrdz09
Meeting-ID: 973 1201 2385
Kenncode: 729714
I look forward to your participation,
Katja Gelbrich
October 18th, 2021
Welcoming the students of the Double Master’s Degree of Business Administration-International (TBS).
We welcome the students of the Double Master’s Degree of Business Administration-International (TBS).
The information event for the program will take place on Wednesday, 10/20/2021, 02:15 - 03:15 pm, in room NB 107.
We wish all students a good start to the master’s degree program and look forward to seeing them on Wednesday.
October 13th, 2021
Sarah Voigt defends her dissertation
We are pleased to announce that our colleague Sarah Voigt will defend her dissertation on 18.10.2021 at 10 am.
Interested doctoral students, as well as faculty members, can contact Alina Kerath for the coresponding Zoom link.
October 4th, 2021
Article on Service Productization accepted for publication in Journal of Business Research
The article "Service Products and Productization" has just been accepted for publication in the Journal of Business Research (VHB ranking B). The article was co-authored by Katja Gelbrich with Jochen Wirtz (National University of Singapore), Martin P. Fritze (University of Cologne, Germany), Elina Jaakkola (University of Turku, Finland) and Nicole Hartley (University of Queensland, Australia).
Link to article.
August 16th, 2021
Article on the handling of flight overbooking published in the Journal of Service Research
The article "Proactive Handling of Flight Overbooking. How to Reduce Negative eWOM and the Costs of Bumping Customers" has just been published in the Journal of Service Research (VHB ranking A). The article was co-authored by Katja Gelbrich with Amin Nazifi (University of Strathclyde), Yany Grégoire (HEC Montréal), Sebastian Koch, Dahlia El-Manstrly (University of Sheffield), and Jochen Wirtz (National University of Singapore).
Link to article: https://journals.sagepub.com/doi/pdf/10.1177/1094670520933683
July 2nd, 2021
Julia Galeczka completed her disseration
We are happy to announce that Julia Galeczka successfully completed her doctoral degree. We wish her all the best for her future. Please visit the alumni page for former staff of the chair for further information.
May 17th, 2021
Julia Galeczka defends her dissertation
We are pleased to announce that our former colleague Julia Galeczka will defend her dissertation on Monday, May 10th, at 9 am.
Interested doctoral students, as well as faculty members, can obtain the invitation link to the online exam from the coference host, Alina Kerath.
May 5th, 2021
Book "Cross-cultural Consumer Behavior" to be released in March 2021
The textbook "Cross-cultural Consumer Behavior," written by Prof. Katja Gelbrich and her co-author Prof. Stefan Müller, will be released by Vahlen Publishing House in March 2021. For more information click here.
March 1st, 2021
We welcome Sandra Miederer at our chair!
We are happy to welcome Sandra Miederer as a new research assistant at our chair. She will start working for us on March 1, 2021. In the summer semester 2021, she will hold the tutorial for the Bachelor course Global Marketing Management.
We wish Ms. Miederer a good start at WFI and look forward to working with her.
February 24th, 2021
Article on International Management of Product Returns accepted for publication in Journal of Service Research
The article "A Cross-National Service Strategy to Manage Product Returns: E-tailers' Return Policies and the Legitimating Role of the Institutional Environment" has been accepted for publication in the Journal of Service Research (VHB ranking A). The article was written by Jana Gäthke and Katja Gelbrich with their co-author Shan Chen (School of Management, Politecnico di Milano, Italy). Online first: https://doi.org/10.1177/1094670521989440
February 24th, 2021
2020
We are hiring!
As of March 1, 2021, a part-time position (50 %) as a research assistant (m/f/d) at our Chair of Business Administration and International Management is available for an initial period of three years. All information can be found in the attached job description.
We look forward to receiving your application!
December 14, 2020
New paper on cryptocurrencies in service recovery accepted for publication in Journal of Business Research
The manuscript entitled "A Bit(coin) of Happiness After a Failure: An Empirical Examination of the Effectiveness of Cryptocurrencies as an Innovative Recovery Tool”has been accepted for publication in the Journal of Business Research. The paper was written by Jana Gäthke (University of Eichstaett-Ingolstadt) and her co-authors Amin Nazifi (University of Strathclyde, UK), Samantha Murdy (University of Strathclyde, UK), Ben Marder (University of Edinburgh, UK), and Bardia Shabani (Université Paul Valéry Montpellier, FR).
November 5th, 2020
We welcome Monique Oltramari at our chair!
We are happy to welcome Monique Oltramari at our department as a new research associate. She will start on November 1, 2020. In the winter term 2020/2021, Mrs. Oltramari will be teaching in the "Seminar of International Management“.
We wish Mrs. Oltramari a good start at the WFI and look forward to working with her.
October 27th, 2020
Professor Gelbrich becomes Editorial Review Board member
Professor Gelbrich is assigned to be a member of the Editorial Review Board for the Journal of Service Research in October 2020. The Journal of Service Research is the leading academic journal in the field of Service Management and recently ascended to the eleventh highest impact factor among all business journals.
October 26th, 2020
Julia Hagel completed her dissertation
We are happy to announce that Julia Hagel successfully completed her doctoral degree and will leave our chair. Please visit the alumni page for former staff of the chair for further information.
July 13th, 2020
New paper accepted for publication in International Journal of Research in Marketing (IJRM)
The paper “Emotional Support from a Digital Assistant in Technology-Mediated Services: Effects on Customer Satisfaction and Behavioral Persistence" has been accepted for publication at the International Journal of Research in Marketing (IJRM). The paper is written by Prof. Katja Gebrich, Julia Hagel, and Prof. Chiara Orsingher from the University of Bologna (Italy).
June 11, 2020
New paper on overbooking in the airline industry accepted for publication in Journal of Service Research
The manuscript entitled "Proactive Handling of Flight Overbooking: How to Reduce Negative eWOM and the Costs of Bumping Customers" has been accepted for publication in the Journal of Service Research, the leading journal in the field of service research. The paper was written by Katja Gelbrich (University of Eichstaett-Ingolstadt) and her co-authors Amin Nazifi (University of Strathclyde), Yany Grégoire (HEC Montréal), Sebastian Koch (University of Augsburg), Dahlia El-Manstrly (University of Edinburgh), and Jochen Wirtz (National University of Singapore).
May 18, 2020
We welcome Alina Kerath at our chair!
We are happy to welcome Alina Kerath at our department as a new research associate. She will start on April 1, 2020. Mrs. Kerath will be responsible for the tutorial of the course “Cross-Cultural Management“ in the summer semester 2020.
We wish Mrs. Kerath a good start at the WFI and look forward to working with her.
March 09, 2020
Paper on augmented reality accepted for publication
The paper “The Impact of Augmented Reality on Overall Service Satisfaction in Elaborate Servicescapes” written by Jana Gäthke has been accepted for publication at the Journal of Service Management.
The paper presents the results of a research project that the Department of International Management jointly conducted with HINTE Messe- und Ausstellungs-GmbH, VanillaWorks UG, and AUMA Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V..
Februar 06, 2020
Paper on service termination published in Journal of European Marketing
The paper “Customers' Reactions to Different Organizational Tactics in a Service Termination Context” was published in the January issue of the Journal of European Marketing (Vol. 54, No. 1, pp. 26-48). The paper has been written by Katja Gelbrich and her co-authors Amin Nazifi from the University of Strathclyde (UK) and Dahlia El-Manstrly from the University of Edinburgh (UK).
January 13, 2020
2019
Julia Hagel as visiting scholar at Northwestern University
From October 21 until November 29, Julia Hagel visited Northwestern University (Kellogg School of Management and Medill School of Journalism), USA, as a visiting scholar. During her stay, she worked on a joint research project on digital companions with Prof. Helen Chun. Helen Chun is a well-known researcher in the field of Marketing. Her research has been published in leading journals such as the Journal of Marketing and the Journal of Consumer Psychology.
December 04, 2019
Paper on service termination accepted for publication
The paper “Customers' Reactions to Different Organizational Tactics in a Service Termination Context” has been accepted for publication in the Journal of European Marketing. The paper is written by Katja Gelbrich and her co-authors Amin Nazifi from the University of Strahclyde (UK) and Dahlia El-Manstrly from the University of Edinburgh (UK).
November 04, 2019