Research Focus

• Digital companionship
• Cross-cultural research

Teaching

• Corporate Management (Unternehmensführung)
• Introduction to Business Administration II (Eichstätt)
• International Business
• Cross-Cultural Management
• Seminar International Management

Employment History

• 04/2020–present: Research associate and doctoral candidate at the Chair of International Management at the Catholic University Eichstätt-Ingolstadt (Prof. Dr. Katja Gelbrich)
• 10/2018–09/2019: Internship and Working Student in Change Management Consulting, Timmermann Partners GmbH, Munich, Germany
• 04–09/2018: Internship in Human Resource Development, BMW Group Academy, Munich, Germany
• 01–08/2015: Internship in Project Management, Lufthansa Cargo AG, Frankfurt am Main, Germany
• 08/2013–01/2015: Student Assistant at the Free University Berlin, Germany

Education

• 10/2016–09/2019: Catholic University of Eichstätt-Ingolstadt, Master of Science (International Business Administration – Double Master's Degree with India)
• 09/2017–04/2018: Rajagiri Center for Business Studies (India), Post Graduate Management Diploma (study abroad as part of the German-Indian Double Master's Degree with the Catholic University Eichstätt-Ingolstadt)
• 09/2014–01/2015: Kemmy Business School Limerick (Ireland), Erasmus Semester
• 10/2012–06/2016: Free University of Berlin, Bachelor of Science (Business Administration)

Refereed Conference Articles:

Gelbrich, K.; Miederer, S.; Kerath, A.; Roschk, H. (2023b): Can robotic agents serve customers like a human? A meta-analysis on customer responses to robotic vs. human agents, 18th International Research Symposium on Advancing Service Research and Practice (QUIS), Hanoi, Vietnam, June 20.-23., 2023.

Gelbrich, K.; Miederer, S.; Kerath, A.; Roschk, H. (2023): Can machines replace human service employees? A meta-analysis on customer responses to robotic vs. human agents, Annual Frontiers in Service Conference, Maastricht, NL, June 15-18, 2023.

Gelbrich, K.; Kerath, A.; Chun, H. (2022): Digital companions in marketing: the crucial roles of perceived similarity and perceived humanlikeness in driving of customer outcomes, 4th AIRSI Technology 4.0 in Tourism, Services & Marketing Conference, Zaragoza, Spain, July 11-13, 2022.

Gelbrich, K.; Chun, H.; Kerath, A.; Hagel, J. (2022b): Increasing customer outcomes through virtual companions in digital services, paper accepted at the 12th International AMA SERVSIG conference, Glasgow, UK, June 16-18, 2022.

Gelbrich, K.; Chun, H.; Kerath, A.; Hagel, J. (2022a): Imbuing digital services with a human touch: The positive effects of digital companions, paper presented at the 17th International Research Symposium on Advancing Service Research and Practice (QUIS), Valencia, Spain, January 12-15, 2022.