Handbuch Internationales Management
Details:
- Authors: Prof. Dr. Stefan Müller and Prof. Dr. Katja Gelbrich
- July 2012, hardback.
- Oldenbourg Publishing House
- ISBN 978-3-486-70690-1
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Content:
In the course of globalization, more and more companies have expanded their business. Many small and medium-sized companies also operate in numerous markets beyond national borders. The managers entrusted with this task encounter a wealth of concepts and terms that they may not know, but they should be able to look them up. This comprehensive handbook explains the entire spectrum of international business activities. This includes not only international management, but also international marketing, international organization and human resources, as well as numerous legal, cultural-anthropological and social-psychological issues. With supplementary articles on foreign trade, the domestic market, the Third World, the European Union, export business, globalization, international and intercultural marketing.