Dr. rer. pol. Daniel Gäthke
Dr. Daniel Gäthke worked at the chair as a research assistant from April 2011 to February 2013. He is currently employed as Corporate Development Manager at one of Germany´s largest distributors for musical instruments, Reinhold Meinl Musikinstrumente GmbH & Co. KG (Germany).
Research focus
- Cross-cultural Marketing
- Culture and Corruption
- International Management
Employment history
- 2013 - today: Roland Meinl Musikinstrumente GmbH & Co. KG, Corporate Consultant for International Business Development
- 2011 - 2013: Catholic University of Eichstätt-Ingolstadt, Chair of International Management, Research Assistant
- 2008 - 2011: Ilmenau University of Technology, Chair of Marketing, Research Assistant
Education
- 2008 - 2013: Ilmenau University of Technology/Catholic University of Eichstätt-Ingolstadt, Doctoral Studies (Dr. rer. pol.)
- 2003 - 2008: Ilmenau University of Technology, Studies in Media Business Administration (diploma degree)
- Thesis: The Effects of absurd advertisements | Specializations: Marketing and Information-/Knowledge-Management
Publications
Peer-reviewed papers:
Gelbrich, K., Stedham, Y., Gäthke, D. 2016. Cultural Discrepancy and National Corruption: Investigating the Difference between Cultural Values and Practices and Its Relationship to Corrupt Behavior. Business Ethics Quarterly (forthcoming).
Gelbrich, K., Gäthke, D., & Westjohn, S. A. 2012. Anthropomorphism and Allegory in Advertising Across Cultures. Effects on Memory and Persuasion. Journal of Euromarketing, 21(4): 174-192.
Gelbrich, K., Gäthke, D., & Westjohn, S.A. 2011. The effects of absurd ads on memory and persuasion across cultures. Paper presented at the 2011 ANZMAC conference, Perth, WA.*
*This paper received the "Best Paper in Track" Award in the category "International Marketing"
Gelbrich, K., Gäthke, D., & Westjohn, S. A. 2011. The Effectiveness of Absurdity in Advertising Across Cultures. Journal of Promotion Management, 18(4): 393-413.
Services
Reviewer for the following scholarly journals:
- Journal of Marketing Management (2012-present)
- Journal of Promotion Management (2011-present)
Reviewer for the following conferences:
Australian & New Zealand Marketing Academy Conference