Research Focus

• Digital and smart services
• Emotions
• Anthropomorphism

Employment History

• 12/2015 - 07/2020: Research associate and doctoral candidate at the Chair of International Management at the Catholic University Eichstätt-Ingolstadt (Prof. Dr. Katja Gelbrich)
• 03/2015 - 04/2015: Research stay in Brazil and Chile for the Chair of International Management at the Catholic University Eichstätt-Ingolstadt
• 10/2014 - 04/2015: Student assistant at the Chair of International Management at the Catholic University Eichstätt-Ingolstadt
• 03/2014: Internship at n-tv News Television GmbH, Business Editorial Department, Cologne
• 09/2012 - 03/2013: Internship at Kienbaum Management Consultants GmbH/Kienbaum Communications GmbH & Co. KG, Düsseldorf

Education

• 2013 - 2015: Catholic University of Eichstätt-Ingolstadt, Master of Science (MARKT)
• 2011 - 2012: Lund University, Exchange semester
• 2009 - 2013: Pforzheim University, Bachelor of Science (Business Administration/Marketing)

Publications

Reviewed Papers:

Roschk, H.; Kobler, K.; Hagel, J. (2015): Premiumhandelsmarken – Erkenntnisstand aus zehn Jahren Forschung im Lebensmitteleinzelhandel, in: Marketing ZFP – Journal of Research and Management, Vol. 37 (4), pp. 173-187.

Gelbrich, K.; Hagel, J.; Orsingher, C. (2021): Emotional Support from a Digital Assistant in Technology-Mediated Services: Effects on Customer Satisfaction and Behavioral Persistence, in: International Journal of Research in Marketing, forthcoming

Refereed Conference Articles:

Gelbrich, K.; Hagel, J.; Orsingher, C. : "How Anthropomorphized Digital Helpers Increase Customer Outcomes In Smart Service Usage," 26th Annual Frontiers in Services Conference 2017, New York City, United States, June 22-26.

Gelbrich, K.; Hagel, J.: "Automated Social Presence in a Digital Service: How a Digital Companion Influences Customer Satisfaction", 15th International Research Conference in Service Management 2018, La Londe les Maures, France, June 10-13.

Gelbrich, K.; Hagel, J.: "Creating Automated Social Presence Through Digital Companionship," 27th Annual Frontiers in Services Conference 2018, Austin, TX, United States, September 05-09.