Research focus

• Digital assistance systems
• Augmented and virtual reality
• Customer experience

Employment history

• 01/2016 - 03/2019: Research associate and doctoral candidate at the Chair of International Management at the Catholic University Eichstätt-Ingolstadt (Prof. Dr. Katja Gelbrich)

• 05/2015 - 10/2015: Master Thesis at the research center for Unternehmensführung, Logistik und Produktion of Univ.-Prof. Dr. Dr. h. c. mult. Horst Wildemann at the Technical University of Munich (TUM) in cooperation with AUDI AG, Ingolstadt

• 09/2014 - 04/2015: Internship at AUDI AG, department for production planning, Ingolstadt

• 10/2011 - 03/2012: Tutor for "Einführung in die Informatik" at the chair for technische Dienstleistungen und Operations Management of Prof. Dr. Kolisch at the Technical University of Munich (TUM)

• 05/2011 - 02/2012: Working student at Knorr Bremse Systeme für Schienenfahrzeuge GmbH, department for product safety, Munich

• 03/2010 - 04/2010: Internship at Verpackungspark SÜD GmbH, Aholming

• 08/2008 -10/2008: Internship at Oettinger Brauerei GmbH, Oettingen and Brauerei Bruckmüller GmbH & Co. KG, Amberg

Education

• 2012 - 2015: Technical University of Munich, Master of Science (TUM-BWL)

  Major: Operations- and Supply Chain Management (OSCM)

  Minor: Logistics engineering (machine engineering)

• 2009 - 2012: Technical University of Munich, Bachelor of Science (TUM-BWL)

  Major: Operations- and Supply Chain Management (OSCM)

  Minor: machine engineering

Publications

Accepted Conference Papers:

Gelbrich, K.; Gäthke, J.; Birner, S. (2019): How Augmented Reality in Smart Services Improves Customer Experience, Paper presented at the 16th International Research Symposium on Advancing Service Research and Practice(QUIS), Karlstad, Sweden, June 10-13.