News from the Chair of ABWL and Service Management

[Translate to English:] The Chair of Service Management at Frontiers in Service 2026

The Chair of Service Management at the Frontiers in Service Conference 2026 in Helsinki

Last week, Jannes Marquardt and Dr. Marah Blaurock attended and contributed to the Frontiers in Service Conference 2026 in Helsinki, Finland.

[Translate to English:] Journal of Social Impact in Business Research

New Publication by Jannes Marquardt: Social impact creation with GenAI in small- and medium enterprises in healthcare

The Chair of Service Management is pleased to announce the publication of the article "Social impact creation with GenAI in small- and medium…

[Translate to English:] Publication Tackling Inequalities and Social Divide

New Publication by Dr. Marah Blaurock: Tackling Inequalities and Social Divide: Moving the Marketing Discipline Toward Social Sustainability

The Chair of Service Management is pleased to announce the publication of the article "Tackling Inequalities and Social Divide: Moving the Marketing…