The practical relevance at the Chair of ABWL and Service Management
The practical relevance of teaching plays a central role at the Chair of Business Administration and Service Management. The combination of relevant and exciting problems from everyday corporate life and the chair's extensive market research and consulting skills result in exciting cooperation opportunities and well-founded solution concepts. Previous cooperations have been carried out with various companies. Among the project partners are well-known large companies as well as public authorities, organisations and small and medium-sized enterprises:
Students of the chair advise Ingolstadt companies
New potentials for the mySmile-Shopping App and innovative forms of advertising in the Ludwig-Store in Ingolstadt were investigated by students of the Faculty of Economic Sciences Ingolstadt (WFI) of the KU in a practical project with the two companies.
Within the framework of a third-party funded project, the chair is researching the acceptance of future mobility concepts
In one of her research projects, our colleague works on designing the customer experience of new mobility concepts.
Students of the chair develop new business models
As part of the practical project in innovation and service management, students of the chair develop new business models with a focus on predictive maintenance solutions.
Design-Thinking Workshop during the Master Course "Service Management
During our master course "Service Management" the two design thinking experts gave our students interesting insights into the world of service design.