Digital and Sustainable Business Models

Students learn to understand the basic idea and components of business models and are enabled to apply this
knowledge to digital as well as sustainable businesses. Students get an understanding of different digital and
sustainable business models in the business-to-consumer (B2C) and business-to-business context (B2B). They
learn how these business models are developed, organized, and brought to market. They get an understanding of
the success factors for digital business models, specifically regarding infrastructure (e.g., key activities, business
partners), offering (e.g., value proposition), customers (e.g., customer segments and customer relationships), and
financial structure (i.e., cost structure and revenue generation).

The adjunct tutorial contributes to gaining these learning outcomes. Students are enabled to critically reflect on
specific topics presented during the lecture and related issues in a thorough manner. They learn to apply their
knowledge to specific firms (both multinational enterprises and start-ups), using examples and mini cases from the
real-world. Hereby, students are enabled to acquire new knowledge on their own. Further, they obtain the capability
to transfer theoretical concepts from the lecture to managerial problems by discussing business cases.

Course language: English

Responsible for the course: Prof. Dr. Jens Hogreve, Louisa Peine - This course is conducted in collaboration with the Chair of International Management

This course is only provided in the winter term.