Research Institute: BESH
What is BESH?
KU Research Institute for Business and Economics in Service of Humanity (BESH) was formally established in January 2019. The aim of BESH is to develop, publish and elevate collaborative, interdisciplinary research in Business and Economics that address urgent challenges facing humanity. These include challenges and topics in health, education, financial well-being, migration, responsible consumption, digitization and the labor market, and the development of smart and sustainable service offerings. BESH is an initiative of four professors at the Faculty of Business and Economics at the WFI Ingolstadt School of Management: Prof. Alexander Danzer (Chair of Microeconomics), Prof. Jens Hogreve (Chair of Service Management), Prof. Shashi Matta (Chair of Innovation and Creativity) and Prof. Simon Wiederhold (Chair of Macroeconomics).
![[Translate to Englisch:] BESH LOGO](/fileadmin/_processed_/e/4/csm_BESH-KU_cut_d3d8038caa.png)
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![[Translate to Englisch:] blank](/fileadmin/160128/BESH/blank.png)
![[Translate to Englisch:] LRS](/fileadmin/160128/BESH/LRSPOTLIGHT.png)
Founding Directors (in alphabetical order)
![[Translate to Englisch:] ad](/fileadmin/_processed_/8/1/csm_4_Directors_8187eb7018.png)
Alexander Danzer
Alexander Danzer is Professor and Chair of Microeconomics at WFI Ingolstadt School of Management at KU Eichstätt-Ingolstadt. His main research interest is labour and development economics, with a special focus on social policy, pensions, labour supply, preferences as well as migration. His research has been published in the Economic Journal, Journal of Public Economics, and other journals. More Information: Alexander.Danzer@ku.de
![[Translate to Englisch:] JH](/fileadmin/_processed_/8/1/csm_4_Directors_db48e424b2.png)
Jens Hogreve
Jens Hogreve is Professor and Chair of Service Management at WFI Ingolstadt School of Management at KU Eichstätt-Ingolstadt. His main research interests are services marketing, service profit chain, service failure and recovery, and service guarantees. His research has been published in the Journal of Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, and other journals.
More Information: Jens.Hogreve@ku.de
![[Translate to Englisch:] SM](/fileadmin/_processed_/8/1/csm_4_Directors_23f06468e6.png)
Shashi Matta
Shashi Matta is Professor and Chair of Innovation and Creativity at WFI Ingolstadt School of Management at KU Eichstätt-Ingolstadt. His main research interests are consumer behavior, branding, innovation, and services marketing. His research has been published in Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and other journals. More Information: Shashi.Matta@ku.de
![[Translate to Englisch:] sw](/fileadmin/_processed_/8/1/csm_4_Directors_3603202440.png)