Welcome to the Chair of Innovation & Creativity

Welcome to the Chair of Innovation & Creativity. We invite you to navigate our webpages to learn more about Research, Teaching, opportunities for Bachelor and Master Theses, and more (links below).

Team Picture
From left to right: Anna Reith, Maximilian Bauer, Prof. Dr. Shashi Matta, Anette Kring, Natalia Rogova.

We’re Here for You

The Chair of Innovation and Creativity at WFI is dedicated to advancing cutting-edge research and teaching in the fields of innovation, consumer psychology and behavior, branding, and entrepreneurship. We explore how people think, feel, and make decisions - especially in contexts shaped by limited information, social stereotypes, and personal well-being. 

In teaching, the chair offers hands-on, practice-oriented courses, close cooperation with successful, established companies, and innovative start-ups. Our course offerings include Innovation and Creativity, Startup School, Consumer Psychology and Decision Making, WFI Summer School, Innovating for Sustainability, and the Science of Happiness. We aim to develop our students to have skills in critical thinking, complex problem solving, cognitive flexibility, creativity, and emotional intelligence. 

Research at the chair addresses timely and impactful topics such as innovation management strategies, including open innovation, collaborative innovation, and responsible innovation; and consumer research, including consumer inference making, implicit theories, and stereotypes. Through our research, we aim to generate knowledge that informs both academia and practice. 

Explore our website to learn more about our team, latest news at the chair, our current research projects, classes, and thesis topics. We look forward to connecting with you and will be happy to answer any questions you may have. Click here to contact us anytime.

 

Videos from our Chair

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Preis der Lehre

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Latest News

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[Translate to Englisch:] Student

Welcome to our inspiring Winter Semester Classes

Discover exciting courses from the Chair of Innovation & Creativity for this winter semester. Our courses offer unique guest lectures and insights…

Paper

New Research Publication on Immersive and Generative Technology

Hot off the Press - New Publication in the journal, Psychology & Marketing

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Academic Conference Presentations in 2025

In 2025, we presented our academic work at conferences in Colombia, Germany, Portugal, the USA, and the UK.

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Explore Exciting Thesis Topics at our Chair

We invite Master’s and Bachelor’s students to explore exciting and innovative Thesis Topics at our chair across multiple areas including behavioral…

I&C 2025

Real-world Challenges in our Innovation & Creativity Class

Explore our exciting Innovation Challenge Topics and Partner Companies

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Hands-on Learning in our Classes with Partner Companies

Students in the Master and Bachelor courses offered by our Chair each semester have the opportunity to work on exciting and innovative projects in…

YES!

Mentoring the Next Generation: YES! Competition

This year, we once again supervised a school group participating in the YES! competition: Prof. Dr. Shashi Matta, Chair of Innovation and Creativity,…

[Translate to English:] team

Recent Activities of Doctoral Candidates at our Chair

Here are some recent Activities of our Doctoral Candidates in 2025

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Award Winning Teaching at our Chair

Multiple classes offered at our chair have won teaching recognition and awards over the years, reinforcing the high quality of classes and teaching…

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Three International Guest Professors: Consumer Psychology & Decision Making, Winter Semester

Three internationally renowned professors – Prof. Vanessa Patrick-Ralhan (USA), Prof. Rebecca Reczek (USA) and Dr. Timo Mandler (France) – visited the…

At Our Chair

@IN-Q

Founded by two business professors at one of Germany’s premier management schools, WFI – Ingolstadt School of Management, at the Catholic University of Eichstätt – Ingolstadt (KU), IN-Q aims to bring meaningful and cutting-edge experiences to students, alumni, and organizations.

Find more information Here

Research Institute

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Contact Us

[Translate to Englisch:] AK

Chair Secretary: Anette Kring 

Chair of Innovation & Creativity
Catholic University of Eichstätt-Ingolstadt
WFI - Ingolstadt School of Management
Auf der Schanz 49, Room 322 NB

Phone: +49 (0) 841 937 - 218 51
Email: Team.Matta(at)ku.de