Welcome to the Chair of Innovation & Creativity

Welcome to the Chair of Innovation & Creativity. We invite you to navigate our webpages to learn more about Research, Teaching, opportunities for Bachelor and Master Theses, and more (links below).

Team Picture
From left to right: Anna Reith, Maximilian Bauer, Prof. Dr. Shashi Matta, Anette Kring, Natalia Rogova.

We’re Here for You

The Chair of Innovation and Creativity at WFI is dedicated to advancing cutting-edge research and teaching in the fields of innovation, consumer psychology and behavior, branding, and entrepreneurship. We explore how people think, feel, and make decisions - especially in contexts shaped by limited information, social stereotypes, and personal well-being. 

In teaching, the chair offers hands-on, practice-oriented courses, close cooperation with successful, established companies, and innovative start-ups. Our course offerings include Innovation and Creativity, Startup School, Consumer Psychology and Decision Making, WFI Summer School, Innovating for Sustainability, and the Science of Happiness. We aim to develop our students to have skills in critical thinking, complex problem solving, cognitive flexibility, creativity, and emotional intelligence. 

Research at the chair addresses timely and impactful topics such as innovation management strategies, including open innovation, collaborative innovation, and responsible innovation; and consumer research, including consumer inference making, implicit theories, and stereotypes. Through our research, we aim to generate knowledge that informs both academia and practice. 

Explore our website to learn more about our team, latest news at the chair, our current research projects, classes, and thesis topics. We look forward to connecting with you and will be happy to answer any questions you may have. Click here to contact us anytime.

 

Videos from our Chair

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Preis der Lehre

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Latest News

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[Translate to Englisch:] Invited Presentations

Invited Presentations and Workshops at Business Schools and Companies

Research Visit and International Teaching Week at Rajagiri Business School in Kochi, India

MBA Cohort

Future Business Leaders in our Hybrid, Part-Time MBA Program are Back on Campus for the Winter Semester!

We started the new academic year with a bang last weekend with our exceptional MBA candidates at WFI - Ingolstadt School of Management, at the…

Changemaker

New Book Chapter in Collaboration with Four WFI Students

"Elevating Ideas – Creating Meaning: A Five-Step Framework from Idea to Reality" is the title of the new book chapter co-authored by Prof. Dr. Shashi…

[Translate to Englisch:] SoSe

Welcome to Summer Semester 2025! Enroll in our Exciting Summer Courses

From all of us at the Chair of Innovation & Creativity, we welcome you to the Summer Semester 2025! We look forward to seeing you on campus, in our…

FITC

Start-up School Student Teams Pitch New Venture Ideas to Entrepreneurs and Angel Investors

One word. WOW. After 14 grueling weeks, Master’s students from our master’s course, “From Idea to Commercialization: Start-up School,” pitched their…

IIR 2022

Apply for a Unique International Immersion Course with Bologna Business School

Apply Now for Summer Semester 2023 Master Course: "Innovation Immersion in Retail"

(5 ECTS, Elective for Master BWL)

This unique, immersive Master's…

Vegas

Research Presentation @ 2022 Winter AMA Academic Conference in Las Vegas

Our chair member and doctoral candidate Natalia Rogova presented her research at the 2022 Winter Academic Conference in Las Vegas, USA.

[Translate to Englisch:] ENTRE Event

Video & Picture Wall: WFI Entrepreneur of the Year and ENTRE Welcome Event

An in-person event to celebrate two special events at the start of the academic year!

[Translate to Englisch:] WFI

Video of Summer Celebration: Innovation and Creativity 2021

Throwback: Summer Celebration of Innovation & Creativity Course

At the end of the summer semester 2021, around 30 students from the master's…

[Translate to Englisch:] ENTRE

Start-up School Student Teams Pitch New Venture Ideas to Entrepreneurs and Angel Investors

One word. WOW. After 14 grueling weeks, Master’s students from our master’s course, “From Idea to Commercialization: Start-up School,” pitched their…

At Our Chair

@IN-Q

Founded by two business professors at one of Germany’s premier management schools, WFI – Ingolstadt School of Management, at the Catholic University of Eichstätt – Ingolstadt (KU), IN-Q aims to bring meaningful and cutting-edge experiences to students, alumni, and organizations.

Find more information Here

Research Institute

BESH

Contact Us

[Translate to Englisch:] AK

Chair Secretary: Anette Kring 

Chair of Innovation & Creativity
Catholic University of Eichstätt-Ingolstadt
WFI - Ingolstadt School of Management
Auf der Schanz 49, Room 322 NB

Phone: +49 (0) 841 937 - 218 51
Email: Team.Matta(at)ku.de