Welcome to the Chair of Innovation & Creativity

Welcome to the Chair of Innovation & Creativity. We invite you to navigate our webpages to learn more about Research, Teaching, opportunities for Bachelor and Master Theses, and more (links below).

Team Picture
From left to right: Anna Reith, Maximilian Bauer, Prof. Dr. Shashi Matta, Anette Kring, Natalia Rogova.

We’re Here for You

The Chair of Innovation and Creativity at WFI is dedicated to advancing cutting-edge research and teaching in the fields of innovation, consumer psychology and behavior, branding, and entrepreneurship. We explore how people think, feel, and make decisions - especially in contexts shaped by limited information, social stereotypes, and personal well-being. 

In teaching, the chair offers hands-on, practice-oriented courses, close cooperation with successful, established companies, and innovative start-ups. Our course offerings include Innovation and Creativity, Startup School, Consumer Psychology and Decision Making, WFI Summer School, Innovating for Sustainability, and the Science of Happiness. We aim to develop our students to have skills in critical thinking, complex problem solving, cognitive flexibility, creativity, and emotional intelligence. 

Research at the chair addresses timely and impactful topics such as innovation management strategies, including open innovation, collaborative innovation, and responsible innovation; and consumer research, including consumer inference making, implicit theories, and stereotypes. Through our research, we aim to generate knowledge that informs both academia and practice. 

Explore our website to learn more about our team, latest news at the chair, our current research projects, classes, and thesis topics. We look forward to connecting with you and will be happy to answer any questions you may have. Click here to contact us anytime.

 

Videos from the Chair of Innovation & Creativity

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Preis der Lehre

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Latest News

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Master's Students Pitch their New Venture Ideas to 7 Expert Judges

Students in our course “From Idea to Commercialization: Start-up School,” pitched their new venture ideas to 7 experts in the field of innovation and…

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A Video Message from Our Team Members

Members of the Chair of Innovation & Creativity share their experience during the lockdown and provides some tips and recommendations

 

STIHL

Innovation & Creativity Students Break Another Record: STIHL Cutting Edge Award

Once again, students in the Innovation & Creativity class (summer semester) broke records in a nationwide Open Innovation Challenge. Four teams out of…

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IN-Q Co-hosts a Thought Leadership Event: Erlebe Zukunft Jetzt

IN-Q presented its third digital event of the year on “How to Educate and Prepare the Next Generation for the Future of Work.” This thought leadership…

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Doctoral Seminar on Consumer Research

From November 30 to December 4, 2020, doctoral candidate Natalia Rogova participated in the Doctoral Seminar on Consumer Research organized by the…

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Zoom workshop: Building and inspiring resilient, sustainable teams: Maximizing individual and collective creativity

On Friday, July 3rd, 2020, IN-Q held a free virtual workshop on the topic of "Building and Inspiring Resilient, Sustainable Teams". This innovative…

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Let's Go LEGO

Students in our Master's course, Innovation and Creativity, and our Bachelor's course, Innovation through Design for Experience, participated in a…

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New Research in the Journal of Retailing

How do parents make food choices for their children? In a new article in the Journal of Retailing, Professor Matta and his co-authors investigate…

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IN-Q Launches with Two Workshops and a Bonus Offer

IN-Q, a new association co-founded by Professor Shashi Matta and Professor Jens Hogreve, launched two Workshop Series, “I Can Do This” and “Future…

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Zoom Workshop: Create, edit and publish stylish videos

On Friday, June 26, 2020, IN-Q held a free virtual workshop on Zoom offered by Professor Shashi Matta and Professor Jens Hogreve at WFI - Ingolstadt…

At Our Chair

@IN-Q

Founded by two business professors at one of Germany’s premier management schools, WFI – Ingolstadt School of Management, at the Catholic University of Eichstätt – Ingolstadt (KU), IN-Q aims to bring meaningful and cutting-edge experiences to students, alumni, and organizations.

Find more information Here

Research Institute

BESH

Contact Us

[Translate to Englisch:] AK

Chair Secretary: Anette Kring 

Chair of Innovation & Creativity
Catholic University of Eichstätt-Ingolstadt
WFI - Ingolstadt School of Management
Auf der Schanz 49, Room 322 NB

Phone: +49 (0) 841 937 - 218 51
Email: Team.Matta(at)ku.de