Katja Gelbrich and Rufina Gafeeva (former Master student at WFI) presented the paper “Countercultural Service Usage. A Cross-national Observation of Starbucks Customers“ at the 25th Annual Frontiers in Service Conference, Bergen/Norway, June 23-26.
Katja Gelbrich and Rufina Gafeeva (former Master student at WFI) presented the paper “Countercultural Service Usage. A Cross-national Observation of Starbucks Customers“ at the 25th Annual Frontiers in Service Conference, Bergen/Norway, June 23-26.
