Degree
Master of Science
Semester fee
71
Euro
Start of the program
Winter semester
Standard length of the program
4
Semester
Place of study
Ingolstadt & Toulouse (France)
Part-time studies possible
No
Language of instruction
English
The Master’s degree program Digital Customer Experience & Service Design is offered in cooperation with the Toulouse School of Management (part of the Université Toulouse 1 Capitole). In this double-degree Master's program, you will obtain both a German and a French Master's degree. With this program, you benefit from excellent teaching and supervision in a friendly atmosphere at two recognized universities in Germany and France. You will also receive financial support from the Franco-German University (DFH). More information on this is available at "The DFH network".
The program in detail
Contents
This Master's degree program provides extensive knowledge in the areas of service management and marketing and focuses on the importance of new technologies and the use of artificial intelligence for shaping the customer experience. The scientific orientation of course contents is complemented by seminars that are offered in collaboration with corporate partners. A one-semester internship that is integrated into the study program allows students to deepen their practical experience and align their skills with the needs of the job market.
Upon completing this degree program and accumulating 120 ECTS credits, you will earn both the German Master’s degree in Business Administration – specializing in “Digital Customer Experience & Service Design” and the French Master’s degree in “Master International Marketing of Innovation” awarded by Toulouse School of Management.
Structure
In total, the students complete modules worth 120 ECTS credits that are divided into required modules and required elective modules, the integrated internship and the Master's thesis. All courses, both at the KU and at Toulouse School of Management, are taught in English .
Required modules
All modules at Toulouse School of Management are required modules. The required area includes the following modules:
- International Strategic Marketing, Market Analysis and Planning (4ECTS)
- Digital Marketing & Consumer Behaviour in the Digital World (8ECTS)
- Innovation Management (4ECTS)
- CRM & Sustainable Management (8ECTS)
- Business Research Methodology (3ECTS)
- Comparison Asian/European Culture (3ECTS)
Further information on the modules offered by TSM is provided on the TSM website.
A further 5 modules are required modules at the KU:
- Innovation and Creativity in Individuals, Teams and Organizations (5ECTS)
- Return on Service Design & Customer Experience (10ECTS)
- Service Management (5ECTS)
- Advanced Business Ethics (5ECTS)
- Business Language (German or French or English) (5ECTS)
Required elective modules
In the second and third semesters at WFI, students also choose required elective modules worth 30 ECTS credits. In doing so, they can choose from a diverse pool of modules from the Faculty’s other specializations in Entrepreneurship, Business Analytics and Operations, Finance or Corporate Management. In Ingolstadt, all students must also choose a module from the StudiumPro module catalog. Students can thus flexibly supplement their studies according to their interests and needs.
Internship
In order to facilitate career entry, a six-month internship is an integral part of the double-degree Master’s program. All students who wish to receive DFH funding during their time abroad must complete their internship in a French-speaking country (e.g. France, Canada, French-speaking Switzerland). DFH funding requires that at least half of the official study period is spent in the partner country (equivalent to 2 semesters). Students also receive financial support from the DFH for the internship period abroad.
During the period of the internship abroad and forthe stay in Toulouse, students can also apply for Erasmus funding. In addition, they can also apply for a one-time mobility aid provided by the Franco-Bavarian University cooperation center (BayFrance) that supports the study stay in France financially.
Documents about the course of studies for all Master BWL
Module Catalogue
Module Catalogue
Module Catalogue for the Master's Program in Business Administration for the Summer Semester 2024
Module Catalogue for the Master's Program in Business Administration for the Winter Semester 2023/2024
Module Catalogue for the Master's Program in Business Administration for the Summer Semester 2023
Module Catalogue for the Master's Program in Business Administration for the Winter Semester 2022/2023
Module Catalogue for the Master's Program in Business Administration for the Winter Semester 2021/2022
All module descriptions can also be accessed directly via KU.Campus. Please choose the navigation points "Information portal --> Degree programs". Enter your degree program and the relevant semester in the search mask. In the list of results, the module handbook will appear in the upper right-hand corner for downloading as a pdf or Word file.
The module descriptions published in KU.Campus are legally binding.
Degree program description
Degree program description for the Master's Program in Business Administration
Mandatory Electives
Mandatory Electives in the Master’s program Business Administration M.Sc., SoSe 2024
Mandatory Electives in the Master’s program Business Administration M.Sc., SoSe 2023 and WiSe 2023/34
Documents about the course of studies for the profile DICE
Crriculum
Curriculum for the Master's Program in Business Administration with the profile Digital Customer Experience & Service Design (DICE)
The DFH network
The Digital Customer Experience & Service Design degree program is supported financially by the Franco-German University (DFH). The DFH is an association of universities from Germany and France, which is financed by the German and French governments. All degree programs sponsored by DFH are subject to strict quality control, which is ensured through regular evaluations by independent German and French university lecturers. This double-degree Master’s program is accredited by DFH.
During the semester in Toulouse, students are supported by DFH with 350 euros per month . Such funding is also available during the internship abroad.
The Benefits of the DFH network
Mobility grant
DFH grants each student on the course €350 per month during their stay abroad. Students also receive the scholarship during the required internship, which is part of the curriculum. The application for funding is done using the enrollment form of the DFH. The grant amount is transferred by the DFH to the respective university, which then deposits the money into the student's account. The DFH mobility allowance can be combined with Erasmus+, other scholarships, or BAföG (German federal student grant) benefits for studying abroad.
Company Scholarship
The DFH collaborates with leading companies from various industries as part of its scholarship programs. Within this framework, each partner awards one or more scholarships to DFH students annually. For more information on the company scholarship program, please refer to the provided link.
Intercultural Applicant Training
Your studies are nearly completed or you have just graduated? The DFH offers you an intercultural applicant training to support your application process in both countries.
Contents of the seminar:
- Assistance in preparing application documents and interviews
- Support in developing an awareness for industry- and profession-specific differences
- Opportunity to connect with company representatives and discuss their needs
- Exchange of experiences among participants
- Networking among DFH students and graduates from various fields of study
Free Language Courses
You will have access to the online platform DUO. Here, the DFH provides all double-degree Master's students with free access to online language courses..
Your personal network
The DFH provides information about annual job fairs and offers for interns and graduates, as well as assistance in connecting with Franco-German companies. As a graduate, you can join the alumni networks of the DFH, BayFrance, TSM, and KU. During your studies, you can also actively engage with the DFH and run for the position of student representative.
Rankings and assessments
BNP-Paribas-DFH Scholarship
In the past years, two students of the double-degree Master’s program have already been awarded the BNP Paribas corporate scholarship for their excellent academic achievements. The scholarship is endowed with 3,000 euros and is awarded by the Franco-German University and BNP in France and Germany at the respective embassy in turns. The double success shows that the double-degree Master’s program is not only competitive internationally, but even considered a leading international program.
Top Placement in the Eduniversal Ranking
In France, TSM’s International Marketing of Innovation double-degree Master’s program for 2021 was elected among the best 30 degree programs in the field of digital marketing and data analytics, ranking on place 14! Students worldwide take a look at the Eduniversal Ranking for guidance when choosing a Master’s degree program, and the ranking is also highly regarded in the field. Companies appreciate the excellent education of students in the award-winning study programs.
Benefit from academic excellence and a practical orientation
Students and alumni voted the KU Eichstätt-Ingolstadt to be Germany’s most popular university on the online portal Studycheck.de in 2021, 2022 and 2024. According to the survey, studying at the KU is particularly characterized by personal support, academic excellence and a strong commitment to sustainability and social responsibility. In 2023, the Toulouse School of Management received the EQUIS (European Quality Improvement System) accreditation, which is awarded to renowned management schools. TSM is known for its collaboration with international companies and its close exchange with professional practice. Our Franco-German double-degree Master’s program combines the advantages of both locations: Scientific expertise and a practical orientation, personal supervision and international collaboration, a business perspective and a high sense of responsibility. Our students are thus trained both in Germany and France in a targeted and comprehensive manner for taking over future management tasks.
Université Toulouse 1 Capitole – Toulouse School of Management
The Université Toulouse 1 Capitole (UT) is well known internationally for its research and excellent teaching, especially in the fields of economics, law and management. Excellent academics and researchers teach at the UT’s total of six faculties and institutions.
Students of the double-degree Master’s program in “Business Administration - Digital Customer Experience & Service Design” attend the Toulouse School of Management (TSM) at the Université Toulouse 1 Capitole. The TSM campus is located in the heart of the city and combines tradition and modernity. The lecture halls in the historic brick buildings are only a short walk away from the Bibliothèque Universitaire de l’Arsenal with its multimedia equipment. The canteen as well as the Toulouse School of Economics and other faculties are also within walking distance.
Students at the TSM particularly value the friendly and informal atmosphere and also benefit from the comprehensive total offer at UT with its diverse student groups and organizations, activities and cultural and sports events.
Toulouse – „La Ville Rose“
With just over 1.3 million inhabitants in its metropolitan region, Toulouse is the fourth largest city in France. Airbus and its numerous suppliers are based here, making the city an international hub for the aviation industry. The headquarters of the multinational pharmaceutical and cosmetics company Pierre Fabre is also located nearby.
Toulouse is characterized by a historic city architecture with its typical red brick buildings. Imposing buildings stretch along the Garonne River, and the Capitol is a reminder of the glorious times of the 16th century. At the same time, the city’s almost 100,000 students create a lively bustle in the small alleys, bars and restaurants of the city center today. Those who want to recharge their batteries in nature can reach the sea or the Pyrenees in a short time.
Practical connection
In addition to the six-month internship, various projects with a focus on the industry are integrated into the individual modules of the study program Students benefit from the program’s excellent network with companies, both at Toulouse School of Management and Ingolstadt School of Management (WFI).
Key points at a glance:
- Contacts with company representatives
- Guest lectures and project work with companies
- Wide range of workshops and non-university events
- Networking opportunities with companies such as Accenture, MediaMarkt Saturn, PwC, Deloitte, Personio, Bearing Point or the Serviceplan Group
- WFI Summer Challenge: the largest sports recruiting event in Germany with the opportunity to exchange ideas and network with company representatives
- Consulting Cup with participation of company representatives and students from all over Germany
What students say about the program
„With its two degrees, the program offers me the unique opportunity to ideally prepare for the Franco-German job market. Already during my internship, I really enjoyed supporting German and French partners in their cooperation. The dual cooperative degree program now helps me to improve my intercultural skills and…
„With its two degrees, the program offers me the unique opportunity to ideally prepare for the Franco-German job market. Already during my internship, I really enjoyed supporting German and French partners in their cooperation. The dual cooperative degree program now helps me to improve my intercultural skills and prepare myself even better for such a working environment.”
“This Master’s degree program gives me the opportunity to strengthen my professional and personal skills in an international environment and to build a diverse network with students from many different countries. In our globalized world, I believe that this cultural experience will help me to adapt to every job,…
“This Master’s degree program gives me the opportunity to strengthen my professional and personal skills in an international environment and to build a diverse network with students from many different countries. In our globalized world, I believe that this cultural experience will help me to adapt to every job, situation and country throughout my marketing career more easily.”
"After having searched for a suitable Master's program for a long time, I found the Ingolstadt School of Management, which offers the degree program that convinced me the most. As a multilingual student, I attach special importance both to the international orientation of the program and a certain versatility. I think…
"After having searched for a suitable Master's program for a long time, I found the Ingolstadt School of Management, which offers the degree program that convinced me the most. As a multilingual student, I attach special importance both to the international orientation of the program and a certain versatility. I think that the double-degree Master’s program in Business Administration – Digital Customer Experience & Service Design combines these aspects best. The different student organizations and the friendly, informal atmosphere and campus life show me again and again: I made the right choice!”
“Enrolling for this double-degree program is a great opportunity to specialize in international marketing at two well-known universities and to build an international network. The future-oriented subjects and guest lectures as well as the ambitious student organizations make this double-degree program a valuable…
“Enrolling for this double-degree program is a great opportunity to specialize in international marketing at two well-known universities and to build an international network. The future-oriented subjects and guest lectures as well as the ambitious student organizations make this double-degree program a valuable experience and take me one step further in my aspired international career.”
“If you are looking for a Master’s degree program that challenges you personally, promotes your abilities and ideally prepares you for an international career, then this double-degree Master's program is just right for you. The WFI and TSM offer perfect conditions for an academic or business career through excellent…
“If you are looking for a Master’s degree program that challenges you personally, promotes your abilities and ideally prepares you for an international career, then this double-degree Master's program is just right for you. The WFI and TSM offer perfect conditions for an academic or business career through excellent teaching and research. In addition, the wide range of student organizations offers everyone the opportunity to actively participate in shaping the University or social environment.”
The KU
Ingolstadt campus
Short distances on campus at the KU save time and avoid stress. The campus in Ingolstadt, home to the Ingolstadt School of Management (WFI), consists of the Main Building and the New Building, separated by a peaceful courtyard. The ample green spaces on the Ingolstadt campus invite students to enjoy their surroundings outside during lecture breaks and meet fellow students. If you prefer to spend your breaks in town running errands, Ingolstadt’s city center is just a few minutes’ walk away. Other faculty buildings are the Studierendenhaus and the Hohe Schule that was home to the first Bavarian state university in the 15th century.
What sets the KU apart - in IN
![[Translate to Englisch:] Studierende Ingolstadt](/fileadmin/_processed_/1/1/csm_IMG_2100-2_95550f51e8.jpg)
Studying at the KU is more than just acquiring specialist knowledge. We broaden our horizons together and take on responsibility in and beyond the individual degree programs. The KU has a particular focus on topics such as personal development, sustainability, social skills and social commitment.
It offers its students the possibility to study and work in a welcoming atmosphere and benefit from outstanding support and comprehensive service offers, a well-stocked library, a broad range of sports and leisure activities and a large global network with over 260 partner universities.
Do I have to be Catholic in order to study at the KU? Do I have to deal with Catholic contents during my studies?
No, the KU is open to students of all faiths and beliefs.
At the KU, just as at all state universities, there is freedom of research and teaching. This means that our degree programs focus on the subjects for which you have enrolled – free from external influences.
As a student at our University, you will notice what our understanding of being a Catholic University means for us in one thing in particular: The University’s focus is on the individual person. The talents and potential of all those who teach, study, work and carry out research at the KU form our most important foundation – regardless of their religion or beliefs, nationality, ethical, cultural or social background, disabilities, gender, sexual orientation or age.
This is why we promote your best possible academic education through personal support and an ideal staff-to-student ratio. At the same time, the KU is more than just a place for earning your degree: We attach particular importance to imparting social skills and advancing our students’ sense and value orientation in addition to providing them with a high level of academic and methodical qualification.
Our aspiration for our University is to build bridges between science and society and to make knowledge available for society as well as to integrate impulses from outside the University into our research and teaching practice. We aim to make a valuable contribution to social coexistence, to the free democratic basic order and to preserving creation.
Is Ingolstadt a real university town?
Strictly speaking, Ingolstadt is even THE university town in Bavaria - because the first Bavarian university was located here! However, the Bavarian State University, founded in 1472, moved to Landshut in 1802 and has been located in Munich since 1810 as Ludwig Maximilian University. The history as a university town continued 188 years later: In 1989/90, the Faculty of Economics of the Catholic University opened in Ingolstadt.
With about 135,000 inhabitants, Ingolstadt is a lively and dynamic large city. The theater, the AUDI summer concerts, the jazz days and the Museum of Concrete Art are just a few of the cultural highlights. In a historical setting, a large number of restaurants, clubs and pubs invite you to unwind after lectures and seminars - often just a few steps away from the campus. The day can also be spent relaxing on the Danube beach or at the lake - with a cocktail in hand and your feet in the sand. And of course there's something else that's not missing in an Upper Bavarian city: beer gardens for a "Brezel" and a beer or two.
The location
Ingolstadt is the second largest city in Upper Bavaria after Munich and is only a 30-minute drive away from the state capital. Located in the heart of the Altmühl valley and the largest hop-growing area in the world - the Hallertau - Ingolstadt has a broad cultural offer.
There are regular classical concerts in the AUDI forum, many different student events, and the Volksfeste, beer festivals that are typical for Bavaria (small Oktoberfest Wiesn festivals). Ingolstadt has many restaurants, bars, beer gardens and clubs that are all located in the historical, picturesque old town and are perfect for enjoying a beer or two with friends after the lectures. Last but not least, Munich with its vast cultural offer is just around the corner.
Together with the district of Eichstätt, the Ingolstadt region has the lowest unemployment rate in Germany. This is partly owing to the fact that many well-known large companies such as EADS, AUDI, EDEKA, Media-Markt Saturn or Hipp have their headquarters in the Ingolstadt region.
Advisory Service
Some offers and study conditions are different for international students – our International Office is happy to provide help and support. If you have any questions, please feel free to contact our team. We are happy to accompany you on your way to the KU and hope that we can welcome you in person soon!
David
Guevara
Coordinator Welcome Services and International Campus
Building
Domplatz 8
|
Room: DP8-203 | Campus Eichstätt
Subject Advisor WFI
Franziska
Rast
Student Counselling
Room: HB-208
Application
Requirements
Bachelor
Selection procedure: see examination regulations
Selection procedure: see examination regulations
Language requirements
German A2, English B2, French A2
Application period winter
Apr 01
-
Jun 15
Admission restriction
Yes
Selection procedure
Yes
The application process for international applicants is now completely digital. You can register online in our application portal and carry out and submit your application. After you have carried out the application and uploaded your documents, you do not need to send your documents to us again by post. You do have to submit certified true copies only if you are admitted at the time of enrollment.
Depending on the course of study, you may be asked for information on internships, professional experience, etc. Please upload the relevant documents in the upload area for all the information you provide, even if these are not mandatory fields!
Before you start the application process, please read the additional information on this page, in particular the information on the respective (German) language requirements and university entrance qualifications.