The basis for this interactive seminar is a business game with group work, which has to be run as a real business with real Key Performance Indicators (KPIs). Students from different disciplines and countries work together in intercultural teams to create a business plan and marketing strategy for a fictitious hotel. The teaching units address both theoretical and practical concepts.
By using an Online platform, the course combines virtual and real-life components, in which students demonstrate their strategic thinking, time management, creativity and communication skills. The cooperation with international partners represents an added value of the module and is reflected in the intercultural knowledge transfer of the underlying student teams.
For this module, we use the Emerald Forest Hotel platform developed by Creative Masters: https://www.emeraldforesthotel.eu. To get an impression of the gameplay, check out the videos of previous games:
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