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14th Asia Tourism Forum 7-9 October 2020 in Munich, Germany


Call for Papers

Co-hosted by Ludwig Maximilians University Munich (LMU-Munich), the Catholic University of Eichstatt-lngolstadt and the SHTM, the biennial Asia Tourism Forum (ATF) will take place on 7-9 October 2020 in Munich, Germany. Taking the theme of "Connecting Asia and Europe in Tourism" the ATF 2020 will enable researchers, industry practitioners, government officials and students to share and discuss the latest trends and research results pertaining to the development of tourism with in and outside Asia. For nearly 30 years, the ATF has been a prominent platform for cultural exchange and knowledge transfer across Asia and Europe. Highlighting the connections between Asia and Europe, the forum will address the following key trends in tourism.

The rise of big data, the ever-wider application of artificial intelligence and increasing connectivity are driving destinations to engage in smart tourism. However, digitalisation demands digital leadership, whereby the amount and processing of data are evaluated professionally and carefully to equip destinations and organisations to meet global challenges. Smart tourism will help meet tourists' expectations of travelling in the next decade. As tourists gain more experience of travel, their expectations of quality and the availability of individual products will rise, increasing their demand for high-class service providers of luxury travel. Accordingly, branding has become central to the matching of expectations and experiences.

These trends call for highly trained staff and thus high-quality tourism education. This will require not only practical and local training, but also international research cooperation. Further research should also examine the personal level of visitor experience, as more and more tourists are seeking meaningful and authentic travel experiences, promoting an experience economy. A dichotomy has arisen between enhancing visitors' experience and promoting sustainability in light of current discussion of climate change and community development. In the future, Asia and Europe will be connected ever more closely by the New Silk Road, refiecting the globalisation of all economic and cultural sectors. However, in today's era of political tension, protectionism and trade wars, tourism must fill the role of mediator, economic driver and localiser.

The ATF 2020 will discuss the future of travel and tourism connecting Asia and Europe. It will explore current global trends in tourists' trip planning, travel, consumption and behaviour at their destinations. To share the forum's findings with tourism providers and promote knowledge transfer between research and practice, a practitioner's workshop hosted by the Bavarian Centre forTourism will be held during the forum.

We call for papers (abstracts to be submitted by 31 March 2020) showcasing the latest research and case studies in the forum streams.

Download the Call for Papers here.

Submission of Abstracts and Full Papers

Those wishing to present at the forum must have submitted an abstract and received notification of its
acceptance. Please submit the title of the proposed paper and an abstract consisting of a maximum of 10,000 characters (single spaced 12-point Times New Roman, including blanks but excluding references). This is equivalent to approximately three pages. Please include the following.

1) Introduction and purpose of the research
2) Literature review
3) Methodology
4) Results and discussion (if applicable)

Once the abstract has been accepted, at least one of the authors must register for and present their paper at the forum. Final copies of the accepted abstracts will be professionally published in edited forum proceedings. In addition, the authors of accepted abstracts presented at the forum will be invited to submit their full papers for publication in the forum proceedings. The abstracts will not have a conference copyright and may thus be later submitted to international journals.


campus of LMU-Munich


English will be used in the panel sessions and presentations.


Prof. Dr. Harald Pechlaner, Chair of Tourism/ Centre for Entrepreneurship at Catholic University of
Eichstaett-lngolstadt, harald.pechlaner(at)

Prof. Dr. Jurgen Schmude, Chair of Economic Geography and Tourism Research at LMU- Munich,

Prof. Kaye Chon, Dean, Chair Professor and Walter & Wendy Kwok Family Foundation Endowed Professor in International Hospitality Management, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, kaye.chon(at)

Convention Office: AsiaTourismForum2020(at)

Dates and Deadlines

Opening of submission system
31 March 2020Submission deadline for abstracts. Please refer to the guidelines which will soon be
available on line.
30 AprilFinal author notification about acceptance of submission and presentation at the forum
30 JuneEnd of early- bird registration
7 SeptemberEnd of registration
7-9 OctoberForum

Preliminary Programme

7 October 2020Arrival in Munich, Forum Opening and Keynotes in the afternoon
8 OctoberForum presentations and keynotes
9 OctoberForum presentations until midday, excursions in the afternoon