Sie befinden sich hier:  Fakultäten  Wirtschaftswissenschaftliche Fakultät Ingolstadt  Business Administration, Innovation and Creativity

Welcome to the Chair of Innovation and Creativity. We invite you to navigate our webpages to learn more about Research, Teaching, opportunities for Bachelor and Master Theses, and more (links on the left hand side menu bar).

  • Teaching & Student News

    Brand New Master’s Class on Innovation

    From Idea to Commercialization:

    A Complete Blueprint for Innovators and Entrepreneurs

    This exciting Masters' level course offered by Prof. Dr. Shashi Matta provides a comprehensive blueprint for students aspiring to join innovation teams in large or medium sized companies and those aspiring to start their own ventures. From idea generation to commercialization, from funding mechanisms to legal know-how, and from scalability to exit strategies, this course will provide students the opportunity to understand the start-to-end process and work on a choice of “live” innovation projects in partnership with either a large or medium sized corporation, or with a startup. Join us on this ride! Click here

    Innovation & Creativity Class Sets a New Record

    Seven student teams from the Master’s class, Innovation & Creativity (summer semester 2019) qualified for the second round of the Global Open Innovation Competition – The EDF-Mobility Exploration Challenge.

    422 teams participated in this challenge from all over the world. 31 teams were selected for the second round, consisting of the mentoring phase by EDF. Of these 31 teams, 7 were from the Innovation and Creativity class!  

    According to Agorize, seven teams from one single university is a new record among the open innovation challenges they’ve conducted globally.

    Congratulations to our superb, world-class students. They’re better than the best!

    Let's Go LEGO

    Students in our Master’s course, Innovation and Creativity, and our Bachelor’s course, Innovation through Design for Experience, participated in a hands-on LEGO SERIOUS PLAY workshop themed around team creativity and innovation in June 2019. Ana Donato, a certified facilitator of this transformative method, conducted these workshops along with Professor Shashi Matta.

    Exciting Excursions: Innovation Hubs in Munich

    Students in the Master’s course, Innovation and Creativity were led by Professor Shashi Matta on two exciting excursions to Munich to visit Innovation Hubs – Werk1 and Wayra – June 2018. Students interacted with multiple entrepreneurs who pitched their startups and discussed their business models.

    EDF Open Innovation Challenge on E-Mobility

    Students in Professor Shashi Matta’s Master’s course, Innovation and Creativity, participated in a global Open Innovation Challenge posed by EDF, a French energy company, in collaboration with Agorize. Sixteen teams of five students each presented their pitch deck in class and submitted their proposals to this challenge which was thrown open to universities around the world. May the best team win!

    Invited Guest Professorship

    Professor Shashi Matta was invited to Toulouse Business School to teach a class on Nudge Marketing for Healthy Food Consumption to Students of “Grande Ecole” Master’s Program 25 March 2019

    Michael Ries Studies Financial and Physical Well-Being from Decades of SOEP Data in Germany

    We congratulate Michael Ries on successfully completing his Bachelor Thesis at our chair. Michael examined decades of SOEP data on Financial and Physical Well-Being of German citizens and studied whether and how these two constructs are related. Congrats, Michael, on a job well done!

    Regionals Champions – KICC 2019!

    WFI Student Team Wins 1st Place in the Regionals of the KPMG Innovation & Collaboration Challenge #KICC2019 in Munich Beating tough competition from four other teams including those from LMU, TUM, and Bocconi, our team of four all-star WFI students qualified for the National finals in Berlin. The KPMG Challenge was, “What innovations would help empower people in disadvantaged communities in your country to take control of their own health and well-being?” The team, consisting of WFI Bachelor students Margareta Gratii, Marc Helmers, Pascal Linz and Moritz Nusser – was put together by the Chair of Innovation and Creativity, Professor Shashi Matta. The team picthed a financial mindfulness app to reduce financial stress and enhance financial decision-making of refugees recently granted asylum in Germany. Only three students from our team could attend the National round in Berlin, owing to one team member‘s illness . Desipte the reduced size of the team, they put up a tough fight in Berlin, barely missing the cut for the International round.

  • Research & Team News

    Upcoming Workshop on Zoom: Building and Inspiring resilient, Future-Ready Teams: Maximizing Individual and Collaborative Creativity

    Join us for this cutting-edge workshop with Martin Weis (McKinsey, Zurich) and Mona Balasubramanian (Gallup, London) on How to Build and Inspire Resilient, Future-Ready Teams, brought to you by IN-Q. Professors Jens Hogreve and Shashi Matta from WFI - Ingolstadt School of Management at KU Eichstätt - Ingolstadt in Germany will host and moderate this interactive workshop that includes topics such as human-AI interaction, remote teams, collaboration, and maximizing individual and team creativity. Register Here!

    Upcoming Workshop on Zoom: Create, Edit and Publish Stylish Videos

    Register for an exciting, free virtual workshop on Zoom brought to you by Professor Shashi Matta and Professor Jens Hogreve at WFI – Ingolstadt School of Management, on behalf of IN-Q. Videos are an essential way to communicate in today's world. Creating, editing, and publishing your own videos needn't be daunting. Learn the basics of stylish and effective video production with free resources in this fun and interactive workshop conducted by Jake Metzger (USA). Check-lists, free resources, and hands-on learning - this workshop has it all! You can confidently start creating and editing your own videos and make them look stylish and professional. Register here:

    Summer School Workshop in Morocco

    Bildergebnis für rabat morocco

    Prof. Dr. Shashi Matta conducted several research sessions in this year’s Morocco Summer School, which took place in Casablanca, during October 2019. The Summer School was held by the German institution Hanns-Seidel-Foundation and the Practical-Wisdom-Society. The primary objective of the Summer School was to facilitate learning from diverse research perspectives on identity. This event provided a vibrant and engaging environment that inspired Ph. D. and advanced Master students to develop their research ideas, which they then presented at the workshops.

    Team wins 1st & 2nd Prize in Film Contest at KU

    On the occasion of Young Researchers Day at KU, on October 9, 2019, three members of our team won the top two prizes in the film contest, Getting to the Heart of Research. Post Doctoral candidate, Dr. Gonzalo Luna-Cortés, was awarded First Prize for his video on Consumer Behavior and Animal (Pet) Welfare.

    Doctoral candidates, Grazia Pia Palmiotti and Natalia Rogova, won the Second Prize for their video on The Effect of Mindfulness on Well-Being. Congratulations to our team members for this clean sweep.

    Work Hard, Play Harder?

    Do Both with LEGO® SERIOUS PLAY®

    Master Trainer Robert Rasmussen and Prof. Dr. Shashi Matta in Florence, September 2019

    Prof. Dr. Shashi Matta was certified as a facilitator of the LEGO® SERIOUS PLAY® method after successfully completing a training workshop in Florence (Italy), in September 2019. LEGO® SERIOUS PLAY® is a radical, innovative, experiential process designed to enhance business performance. It is based on the belief that everyone can contribute to the discussion, the decisions and the outcome.

    Singapore Slings and Friendly Merlions

    Professor Shashi Matta and doctoral candidates Grazia Palmiotti and Natalia Rogova attended the annual Frontiers in Service Conference which was held in Singapore this year (July 18-21, 2019). On behalf of the team, Professor Matta presented their joint research, “Emulating Success of Learning from Failure? The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors.”

    How Literate Are You about Privacy?

    Professor Shashi Matta was invited to present his research, “How Does Privacy Literacy Affect Consumers’ Online and Offline Behaviors and their Trust in Brands?” at the Thought Leaders Conference on Privacy in Marketing, in Florence, Italy, June 2019

    Invited Research Presentation in the Pink City: Toulouse

    Professor Shashi Matta presented his research on “Parental Food Choice for Children” at the Social & Innovation Marketing Lab at Toulouse Business School on March 22, 2019. This research is co-authored with Professor Jens Hogreve (KU), Alexander Hettich (KU), and Professor Rebecca Reczek (OSU). Professor Matta was also invited to teach a class on “Nudging for Healthy Food Consumption” in the Master’s program at TBS during his visit.

    Meta Analysis Workshop, Hamburg, March 2019

    Doctoral candidates Grazia Pia Palmiotti (left) and Natalia Rogova (right)

    Doctoral candidates Grazia Pia Palmiotti and Natalia Rogova participated in a VHB organized workshop on Meta-Analysis led by Prof. Tammo Bijmolt from the 12th to the 15th of March in Hamburg.


    Center for Positive Marketing and ANA Research Grant 2019, New York

    From left to right: Sharon Hudson (ANA), Prof. Shanshan Lou, Prof. Nicole Kirpalani, Prof. Shashi Matta, and Prof. Dawn Lerman (Fordham University)

    Professor Shashi Matta and his co-authors, Professor Nicole Kirpalani and Professor Shanshan Lou, were awarded the first-place research grant for their research proposal, “Hot Data, Cold Trust: The Role of Privacy Literacy in Restoring Trust and Consumer-Brand Relationships” at the Center for Positive Marketing Annual Conference, New York, in February 2019. The conference and the research grant were sponsored by the Center for Positive Marketing at the Gabelli School of Business at Fordham University (New York), and the Association of National Advertisers (ANA).

    Not SXSW, but the Winter AMA Conference in Austin, February 2019

    Professor Shashi Matta presented his research on “Parental Food Choice for Children” at annual AMA Winter Educators’ Conference in Austin, February, 2019. This research is co-authored with Professor Jens Hogreve (KU), Alexander Hettich (KU), and Professor Rebecca Reczek (OSU).

    Interdisciplinary Ashoka U Pre-conference, San Diego, February 2019

    Professor Shashi Matta presented his research on “Parental Food Choice for Children” at the Beyond Borders and Boundaries: Bridging Theory and Practice in Creating Social GoodAshoka U Pre-conference, San Diego, CA, February 2019. This research is co-authored with Professor Jens Hogreve (KU), Alexander Hettich (KU), and Professor Rebecca Reczek (OSU).

    Research Grant: ING´s Think Forward Initiative (TFI) Research Grant 2018-2019

    Professor Matta was awarded a competitive research grant by ING’s Think Forward Initiative to study Financial Well-being of Refugees. Professor Matta’s co-author and collaborator on this research is Professor Jens Hogreve