Sie befinden sich hier: KU.de  Fakultäten  Wirtschaftswissenschaftliche Fakultät Ingolstadt  Business Administration, Innovation and Creativity

Welcome to the Chair of Innovation and Creativity

Welcome to the Chair of Innovation and Creativity. We invite you to navigate our webpages to learn more about Research, Teaching, opportunities for Bachelor and Master Theses, and more (links on the left hand side menu bar).


  • Teaching & Student News

    Let's Go LEGO

    Students in our Master’s course, Innovation and Creativity, and our Bachelor’s course, Innovation through Design for Experience, participated in a hands-on LEGO SERIOUS PLAY workshop themed around team creativity and innovation in June 2019. Ana Donato, a certified facilitator of this transformative method, conducted these workshops along with Professor Shashi Matta.


    Exciting Excursions: Innovation Hubs in Munich

    Students in the Master’s course, Innovation and Creativity were led by Professor Shashi Matta on two exciting excursions to Munich to visit Innovation Hubs – Werk1 and Wayra – June 2018. Students interacted with multiple entrepreneurs who pitched their startups and discussed their business models.


    EDF Open Innovation Challenge on E-Mobility

    Students in Professor Shashi Matta’s Master’s course, Innovation and Creativity, participated in a global Open Innovation Challenge posed by EDF, a French energy company, in collaboration with Agorize. Sixteen teams of five students each presented their pitch deck in class and submitted their proposals to this challenge which was thrown open to universities around the world. May the best team win!


    Invited Guest Professorship

    Professor Shashi Matta was invited to Toulouse Business School to teach a class on Nudge Marketing for Healthy Food Consumption to Students of “Grande Ecole” Master’s Program 25 March 2019


    Michael Ries Studies Financial and Physical Well-Being from Decades of SOEP Data in Germany

    We congratulate Michael Ries on successfully completing his Bachelor Thesis at our chair. Michael examined decades of SOEP data on Financial and Physical Well-Being of German citizens and studied whether and how these two constructs are related. Congrats, Michael, on a job well done!


    Regionals Champions – KICC 2019!

    WFI Student Team Wins 1st Place in the Regionals of the KPMG Innovation & Collaboration Challenge #KICC2019 in Munich Beating tough competition from four other teams including those from LMU, TUM, and Bocconi, our team of four all-star WFI students qualified for the National finals in Berlin. The KPMG Challenge was, “What innovations would help empower people in disadvantaged communities in your country to take control of their own health and well-being?” The team, consisting of WFI Bachelor students Margareta Gratii, Marc Helmers, Pascal Linz and Moritz Nusser – was put together by the Chair of Innovation and Creativity, Professor Shashi Matta. The team picthed a financial mindfulness app to reduce financial stress and enhance financial decision-making of refugees recently granted asylum in Germany. Only three students from our team could attend the National round in Berlin, owing to one team member‘s illness . Desipte the reduced size of the team, they put up a tough fight in Berlin, barely missing the cut for the International round.

  • Research & Team News

    Singapore Slings and Friendly Merlions

    Professor Shashi Matta and doctoral candidates Grazia Palmiotti and Natalia Rogova attended the annual Frontiers in Service Conference which was held in Singapore this year (July 18-21, 2019). On behalf of the team, Professor Matta presented their joint research, “Emulating Success of Learning from Failure? The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors.”


    How Literate Are You about Privacy?

    Professor Shashi Matta was invited to present his research, “How Does Privacy Literacy Affect Consumers’ Online and Offline Behaviors and their Trust in Brands?” at the Thought Leaders Conference on Privacy in Marketing, in Florence, Italy, June 2019


    Invited Research Presentation in the Pink City: Toulouse

    Professor Shashi Matta presented his research on “Parental Food Choice for Children” at the Social & Innovation Marketing Lab at Toulouse Business School on March 22, 2019. This research is co-authored with Professor Jens Hogreve (KU), Alexander Hettich (KU), and Professor Rebecca Reczek (OSU). Professor Matta was also invited to teach a class on “Nudging for Healthy Food Consumption” in the Master’s program at TBS during his visit.


    Meta Analysis Workshop in Hamburg, March 2019

    Doctoral candidates Grazia Pia Palmiotti (left) and Natalia Rogova (right)

    Doctoral candidates Grazia Pia Palmiotti and Natalia Rogova participated in a VHB organized workshop on Meta-Analysis led by Prof. Tammo Bijmolt from the 12th to the 15th of March in Hamburg.


    Center for Positive Marketing and ANA Research Grant 2019, New York

    From left to right: Sharon Hudson (ANA), Prof. Shanshan Lou, Prof. Nicole Kirpalani, Prof. Shashi Matta, and Prof. Dawn Lerman (Fordham University)

    Professor Shashi Matta and his co-authors, Professor Nicole Kirpalani and Professor Shanshan Lou, were awarded the first-place research grant for their research proposal, “Hot Data, Cold Trust: The Role of Privacy Literacy in Restoring Trust and Consumer-Brand Relationships” at the Center for Positive Marketing Annual Conference, New York, in February 2019. The conference and the research grant were sponsored by the Center for Positive Marketing at the Gabelli School of Business at Fordham University (New York), and the Association of National Advertisers (ANA).


    Not SXSW, but the Winter AMA Conference in Austin, February 2019

    Professor Shashi Matta presented his research on “Parental Food Choice for Children” at annual AMA Winter Educators’ Conference in Austin, February, 2019. This research is co-authored with Professor Jens Hogreve (KU), Alexander Hettich (KU), and Professor Rebecca Reczek (OSU).


    Interdisciplinary Ashoka U Pre-conference, San Diego, February 2019

    Professor Shashi Matta presented his research on “Parental Food Choice for Children” at the Beyond Borders and Boundaries: Bridging Theory and Practice in Creating Social GoodAshoka U Pre-conference, San Diego, CA, February 2019. This research is co-authored with Professor Jens Hogreve (KU), Alexander Hettich (KU), and Professor Rebecca Reczek (OSU).


    Research Grant: ING´s Think Forward Initiative (TFI) Research Grant 2018-2019

    Professor Matta was awarded a competitive research grant by ING’s Think Forward Initiative to study Financial Well-being of Refugees. Professor Matta’s co-author and collaborator on this research is Professor Jens Hogreve